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Anna's Taqueria

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Anna's Taqueria is a chain of Mexican restaurants in the Boston area. It has locations in Brookline (2), Porter Square (Cambridge), and Davis Square (Somerville), recently adding an establishment at MIT. A sixth location near Mass General Hospital in Boston's Beacon Hill district is said to be in the works.

Anna's offers extremely fast service, inexpensive food, and large portion sizes (the super burrito is 12 inches long, weighs over a pound and costs $3.75). As such, Anna's has become a cult favorite for many who eat there every day of the week, and many Anna's customers have developed their own series of rituals and mythology regarding the restaurant. Primary among these is the desire to achieve "Flawless Victory": the completion of a meal without spilling one piece of food.

A good deal of its business comes from students at Boston's many universities and high schools in nearby suburbs.

History

The first Anna's was opened in Brookline's Coolidge Corner in 1995 by Japanese American Michael Kamio. Over the next several years, Anna's opened its second Brookline store and the Porter Square and Davis Square locations. In February 2005, Anna's opened its high-profile MIT store. According to a local newspaper report, Anna's will soon open up in Boston's Beacon Hill district, and Kamio has publicly stated his interest in Boston's Kenmore Square.

The name "Anna's" comes from no girl in particular, but was chosen because it is simple, sounds "motherly," would promise prime placement in alphabetical restaurant guides, and is easy to remember.

Competition

Anna's competes with both Boston-area taquerias such as Picante, Bocca Grande, El Pelon Taqueria, and national chains including Qdoba Mexican Grill. Chipotle Mexican Grill, a fast-growing national chain, is expected to enter the Boston market in the near future and will provide further competition.

Sources

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