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Optical Express (OE) states that it is Europe’s largest provider of the combination of optical services which includes laser eye surgery, contact lenses, and spectacles. The company has grown primarily by a process of acquisition of failing eyecare providers.
The company was started in Scotland during the late 1980s by David Moulsdale who still owns and runs the company today. David Moulsdale also has other businesses including a properties company. The original slogan used was Eyecare, We care, but this has been changed to Vision for a Better Life.
Optical Express utilises a cost based marketing approach combined with a focus on the high level of technology available at their clinics. It is clear from comments on consumer forums that the company polarises opinion with many low ratings for customer service issues.
In 2004 and early 2005, OE acquired a duo of services previously handled by the Boots Group, including dentistry and LASIK eye surgery. The Boots Group had suffered adverse publicity due to a perceived issue with calibration irregularities with the lasers used to perform laser eye surgery and this was one reported reason for the exit from healthcare services. The dental services business trades under the name The Dental Clinic and has recently reduced from 35 to 24 clinical locations after an initial reduction from 56 Boots locations in 2005. Further closures are ongoing during 2011.
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