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Internet Brands

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Internet Brands, Inc.
Company typePrivate
IndustryInternet media
Founded1998
HeadquartersEl Segundo, California
Area servedWorldwide
Key peopleRobert Brisco, President and CEO
ProductsConsumer websites; software applications
RevenueIncrease US$99.8 million (2009)
Operating incomeIncrease US$20.2 million (2009)
Net incomeIncrease US$12.4 million (2009)
OwnerHellman & Friedman LLC
WebsiteInternetBrands.com

Internet Brands, Inc. is a new media company based in El Segundo, California, USA, that operates online media, community, and e-commerce sites in vertical markets. The company also develops and licenses internet software and social media applications.

In September 2012, Internet Brands became involved in a legal battle with the Wikimedia Foundation (the operators of Misplaced Pages) over the future of Wikitravel's community.

Businesses

The company operates two divisions: consumer internet and licensing.

Consumer Internet division

The consumer internet division owns and operates more than 95 websites in seven categories. The company attracts more than 62 million unique visitors per month, with 97% of the audience originating from organic, non-paid sources. The company's strategy is to focus on specific target audiences that tend to be attractive to advertisers.

On December 1, 2010, Internet Brands acquired AllLaw.com and AttorneyLocate.com, both originally founded by Arvind A. Raichur.

SEC filings indicate that approximately 70% of the company's revenues are derived from advertising from more than 40,000 accounts—most of them small and medium enterprises.

The company's portfolio of websites include many with social media features: social network services, user generated content, blogs, wikis, and internet forums, with over half a million registered users across forums.

Owned websites: Apartment Ratings, CarsDirect, CorvetteForum, Craftster, DoItYourself.com, DVD Talk, EPodunk, FitDay, FlyerTalk, Model Mayhem, Professional Pilots Rumour Network,‎ WAHM (magazine), Wikitravel.

History

The company was founded in 1998 as CarsDirect.com, launched from the business incubator Idealab. The company invented a consumer-advocacy approach to selling cars "haggle-free" online, an approach it continues to employ. In 2000, Roger Penske invested in the company and joined the Board of Directors. In 2002, Time Magazine voted the site one of the 50 best in the world.

The company changed its name to Internet Brands in 2005. The company's IPO was in November 2007 on the NASDAQ exchange. INET was added to the NASDAQ Internet Index on March 22, 2010.

Internet Brands is headquartered in El Segundo, California; Autodata is headquartered in London, Ontario.

Internet Brands agreed to be acquired for $640 million by the private equity firm Hellman & Friedman in September 2010, and was thus delisted from NASDAQ.

vBulletin criticism

In October 2009 Internet Brands changed the pricing structure for its vBulletin software, prompting complaints from registered users on the official forums. According to The Register those who complained were then banned from both the forums and from receiving support and updates, despite still having valid licences for the product. Internet Brands defended their position to The Register in a separate article; however a later update to the same article stated that at least some of Internet Brands' claims were false.

vBulletin and XenForo

In October 2010, Internet Brands announced that it would file a lawsuit against the XenForo team claiming copyright infringement; specifically that code in XenForo was based on vBulletin code, breach of contract, and engaging in unfair business practices. In November 2010, Internet Brands sued Kier Darby, a lead developer of XenForo, who had previously served as a lead developer for Internet Brands' vBulletin, claiming that Kier had not returned confidential information from Internet Brands regarding the vBulletin software. The XenForo team has denied the claims.

References

  1. "Wikimedia Foundation seeks declaratory relief in response to legal threats from Internet Brands". Wikimedia Foundation. Retrieved September 8, 2012.
  2. "Internet Brands vs. William Ryan Holliday" (PDF). Internet Brands. Retrieved September 8, 2012.
  3. "Wikimedia Foundation vs. Internet Brands" (PDF). Wikimedia Foundation. Retrieved September 8, 2012.
  4. SECInvestor. "Point Your Portfolio to Internet Brands".
  5. SeekingAlpha. "The Number One Internet Stock You've Never Heard of".
  6. New York Times (June 26, 2006). "As Online Ads Grow, Eyeballs Are Valuable Again on the Web". The New York Times. Retrieved June 26, 2006.
  7. Investopedia. "Internet Brands Thrives Under Google's Shadow". Retrieved April 22, 2008.
  8. Small Cap Investor. "Internet Brands a Step in a different direction".
  9. Internet Brands Press Release. "Internet Brands Acquires Assets of AllLaw.com and AttorneyLocate.com".
  10. U.S. News and World Report. "The Next Internet Gold Rush". Retrieved August 28, 2006.
  11. Internet, Brands. "Internet brands goes into overdrive: Web 2.0 company is on a buying binge". Retrieved March 18, 2008.
  12. CarsDirect. "Initial Test of Online Car Buying".
  13. Time Magazine (January 4, 2002). "Time Magazine's 50 Best Websites". Retrieved May 5, 2010.
  14. Internet, Brands. "CarsDirect Becomes Internet Brands". Retrieved June 16, 2005.
  15. Internet, Brands. "Internet Brands IPO data". Retrieved November 21, 2008.
  16. CNN Money. "Internet Brands added to NASDAQ Internet Index". {{cite news}}: |last= has generic name (help)
  17. Reuters (September 20, 2010). "Internet Brands to be acquired for $640 mln". {{cite news}}: |last= has generic name (help)
  18. Hellman & Friedman. "Internet Brands agrees to be acquired by Hellman & Friedman".
  19. http://www.dailyfinance.com/2010/09/20/internet-brands-goes-private-again/
  20. vBulletin pricing controversy
  21. vBulletin pricing update
  22. Metz, Cade. "vBulletin sues ex-devs over 'from scratch' competitor". The Register. Retrieved November 6, 2010.
  23. Metz, Cade. "Forumware giant vBulletin sues ex-devs (again)". The Register. Retrieved November 6, 2010.
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