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Anshe Chung

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Anshe Chung is the avatar of Ailin Graef in the online world Second Life. Known as the "Rockefeller of Second Life", she has built an online business that engages in development, brokerage and arbitrage of virtual land, items and currencies, and has been featured in a number of prominent magazines such as Business Week, Fortune and Red Herring.

Background

According to Graef, she originally amassed large amounts of purely virtual currency on other MMORPGs such as Asheron's Call, Star Wars Galaxies and Shadowbane, but never converted to real tender. The name "Anshe" was originally coined in Asheron's Call in December 1999. However, this changed when she entered Second Life, where the in-game currency, "Linden Dollars" (L$), can be 'officially' exchanged for real money.

Graef currently owns several full servers worth of land, most of which are sold to other users as a part of her 'Dreamland' areas. Within Dreamland strict zoning rules are enforced; most other land in Second Life is unzoned, where multiple different types of business or housing are located in adjacent areas. Philip Rosedale, the CEO of Linden Lab - the company that produces Second Life - has referred to Anshe as "the government" when referring to the role she plays on her zoned continent "Dreamland".

In February 2006 Graef legally incorporated "ANSHECHUNG Studios, Ltd." in Hubei, China along with her husband and business partner, Guntram Graef, who goes by the pseudonym "Guni Greenstein" in Second Life.

In Q3 2006 Graef announced that she had amassed one million US dollars through buying and reselling land in Second Life.


References

  1. http://www.anshechung.com/media/media_info.htm
  2. http://history.secondserver.net/index.php/Anshe_Chung
  3. http://gigaom.com/2006/11/29/anshe-chung/

See Also

External links

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