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Audience capture is the phenomenon where an influencer is affected by their audience, catering to it with what they believe it wants to hear. This creates a positive feedback loop, which can lead them to express more extreme views and behaviors.

An famous example of audience capture can be found in the story of the online influencer Nicholas Perry, known as Nikocado Avocado. Perry started off on YouTube with videos of himself playing the violin and supporting veganism. He then shifted to videos of himself eating known as mukbang. Audience capture led him to more and more extreme eating leading him in turn to obesity and poor health.

The term was coined by Eric Weinstein in 2018.

See also

• Michelangelo phenomenon
• Panopticon
• Political base

References

1. Watson, Steve (2023-07-13). "Avoiding audience capture". STACK magazines. Retrieved 2025-01-07.
2. Weiss, Bari; Winter, Damon (2018-05-08). "Opinion | Meet the Renegades of the Intellectual Dark Web". The New York Times. ISSN 0362-4331. Retrieved 2025-01-05.

External links

• The Surprising Psychology of Audience Capture, Matt Johnson, NeuroscienceOf.com
• Resisting Audience Capture: How to Maintain Integrity & Sanity Online, Matt Klein, ZINE Substack
• The Perils of Audience Capture, The Prism by Gurwinder

• Social media
• Social influence