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Sparkles emoji

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Sources:

The twemoji sparkles emoji

The Sparkles emoji (✨) ...

Emphasis sources:

Development

The sparkles emoji was first used by Japanese mobile operators SoftBank, Docomo and au in the late 1990s. The emoji was added to Unicode 6.0 in 2010 and Emoji 1.0 in 2015.

Usage

Interpersonal communication

The sparkles emoji was originally supposed to represent the usage of sparkles in Japanese anime and manga, where the sparkles are used to represent beauty, happiness or awe.

In September 2021 the Sparkles emoji overtook the Pleading Face (🥺) emoji to become the third most used emoji in the world according to Emojipedia, with approximately 1 per cent of all tweets containing the Sparkles emoji.

The sparkles emoji can be used to represent stars in text, be used to represent cleanliness or can be used to mean "orgasm" whilst sexting.

Artificial intelligence

The Gemini chatbot logo contains a sparkle.

In the early 2020s the sparkles emoji started being used as an icon to represent artificial intelligence (AI). Companies who use the emoji this way include Google, OpenAI, Samsung, Microsoft, Spotify and Zoom. As of August 2024, seven of the top 10 software companies by market capitalisation use the sparkles emojis with AI. OpenAI has different versions of the sparkles for different versions of the models that ChatGPT uses. The sparkles can be used by these companies as a way to market AI as "magic". Marketing technology as "magic" has been used before AI, particularly by Apple. Around 2024 some of these companies started removing two of the smaller stars from the emoji in their AI services and have kept the one large star, an example being Google's Gemini chatbot.

References

  1. "Why the sparkle emoji became the symbol of AI". The Globe and Mail. 28 December 2024. Retrieved 12 January 2025.
  2. "I Need Tech Companies to Stop Using the Sparkles Emoji for AI". CNET. 10 July 2024. Retrieved 12 January 2025.
  3. "How the sparkles emoji took over AI". Fast Company. 17 February 2024. Retrieved 12 January 2025.
  4. ^ "Sparkles". Emojipedia. Retrieved 12 January 2025.
  5. McCulloch, Gretchen (2019). Because Internet. Riverhead Books. pp. 137–139.
  6. ^ "It's Not Just You. The Sparkles Emoji is ✨Everywhere✨". Emojipedia. 1 October 2021. Retrieved 12 January 2025.
  7. "✨ Sparkles emoji". Dictionary.com. 20 July 2018. Retrieved 12 January 2025.
  8. "How ✨ became the unofficial AI emoji". Quartz. 1 December 2023. Retrieved 12 January 2025.
  9. ^ "How the Sparkles Emoji Became the Symbol of Our AI Future". Wall Street Journal. 17 August 2024. Retrieved 12 January 2025.
  10. "Has Artificial Intelligence Co-opted the Sparkle Emoji?". Bloomberg News. 10 July 2024. Retrieved 12 January 2025.
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