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James Allard (commonly known as J) is a Corporate Vice President and the Chief XNA Architect at Microsoft. He is also a founder of Microsoft's first foray into the video game industry, the Xbox. Allard oversees all design and engineering for the Xbox console, peripherals, Microsoft's multiplayer online service Xbox Live, as well as development tools for video game developers. His responsibilities for Xbox carried over to Microsoft's 2005 video game console, the Xbox 360.
He is actually best known in the software field for his historic memo about the coming rise of the internet sent to Microsoft leaders in the mid 90s, reshaping the direction of the entire company. A Boston University graduate, with a bachelor's degree in computer science, Allard has also been known to play The Game as part of Team Pink. On Xbox Live, Allard plays as "Hiro Protagonist".
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