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Anshe Chung

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Anshe Chung is an avatar in the online world Second Life and was originally created by Ailin Graef. Together with her husband Guntram Graef, who goes by the name "Guni Greenstein" in Second Life, she has built an online business that engages in development, brokerage and arbitrage of virtual land, items and currencies. Since February 2006 the company is legally registered in Hubei, China, under the name "ANSHECHUNG Studios, Ltd.".

Anshe Chung began by making large amount of purely virtual money on MMORPGs such as Asheron's Call, Star Wars Galaxies and Shadowbane that she did not convert to real money however. This changed when she entered Second Life, a virtual world MMORPG in which the in-game currency, "Linden Dollars", can be 'officially' exchanged for real money. Players of Second Life can also buy areas of game land, for either in-game or real money; holding land requires an increased subscription fee. Anshe Chung earned an initial stake by selling custom avatar animations at the time while these were a new feature of Second Life, Using this money she participated successfully in the emerging market for land. Anshe Chung now owns over 100 servers worth of land, most of which are rented or sold to other users.

Anshe also exercises control over what may be placed on these land areas, ensuring that zoning rules are obeyed; this is a contrast from other land in Second Life which is unzoned, creating common difficulties where multiple different types of business or housing are located in adjacent areas. Philip Rosedale, the CEO of Linden Lab - the company that produces Second Life - has referred to Anshe as "the government" when referring to the role she plays on her zoned continent "Dreamland". This has been misunderstood by some as Rosedale referring to her as the government of all of SL.

Anshe also buys and sells Linden Dollars for US$ seperately from Linden Lab's own exchange service, and has recently set up a similar service buying and selling IMVU credits.