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"Yayaya" is a song by South Korean girl group T-ara. Originally in Korean, the song was promoted alongside "Why Are You Being Like This?" for the group's first mini-album Temptastic. It was released digitally with the album on December 1, 2010, and then physically on December 3, which was pushed back from the 1st due to the bombardment of Yeonpyeong in November. On the December 12 episode of M.net's M! Countdown, Yayaya had won the first-place spot. The song was released in Japanese on November 30, 2011, as the group's second single.
Background
On November 15, 2010 it was announced that T-ara will be having a comeback with their first extended play Temptastic. Two tracks were chosen to promote the album, "Yayaya" and "Wae Ireoni". The full album was digitally released on December 1, along with the music video for "Yayaya". T-ara held their comeback stage through KBS's Music Bank on December 3.
Japanese version
T-ara's second Japanese single "Yayaya" was announced on October 4, 2011. The single was released in three types, two limited-edition and a regular version. A Korean version of "Roly-Poly" was paired up with the single as the b-side.
Composition
"Yayaya" was produced by E-Tribe, who were behind Girls' Generation's "Gee" and Lee Hyori's "U-Go-Girl".
E-Tribe released a statement regarding the meaning behind "Yayaya", stating:
"I used the hook technique to turn the song into a sort of riddle. I wanted the unique expressions to arouse the curiosity of listeners. The 'let me see ya lalala, love me hey yayaya' part just means 'please look at me, as I love you.' The 'u-hee, u-hee' part is a mimetic word and my way of expressing the way a girl smiles while looking at her crush. The 'go it go it go it go' part means 'I’ll fold my heart up and send it to you. I wanted to express the unique music through lyrics that sounded like a spell. Please don’t misunderstand it and just enjoy the exciting music."
Reception
The song was negatively received by various the online communities (known as "netizens" in Korea) and music critcs; many criticized the nonsensical lyrics and the "incantations" and "chanting" the song utilizes as opposed to true singing. It was a disappointment on the charts as well, failing to match the success of T-ara's previous singles.
Track listing
The CD-only editions comes in a jewel case with a photocard while the CD+DVD A and B editions come in a digipak case.