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WSWG is the UPN affiliate station in Valdosta, Georgia, serving the Georgia portion of the Tallahassee market, and nearby Albany, Georgia. The station is owned by Gray Television, and is operated by Tallahassee's CBS affiliate, WCTV (which has their own UPN feed on digital).

History

WSWG signed on December 24, 1980 as WVGA, an ABC affiliate, covering an area where ABC signals from Tallahassee, Jacksonville and Gainesville are weak or non-existant, at a time when ABC was the top network in America. Founded by Hi Ho Broadcasting (which also owned WDHN-TV in Dothan, Alabama), WVGA carried a typical slate of ABC and syndicated shows.

In 1986, Hi Ho sold their stations to Morris Network, a broadcasting company owned by the Morris Newspaper Corporation.

Unfortunately, by the late-1980s, WVGA was in financial trouble -- they closed their news department, relied more on bartered and brokered programming and infomercials, and started to sign off earlier, at 12 Midnight, following Nightline. The station's owners originally planned on selling the station to the owners of Tallahassee's WTXL, and making WVGA a satellite, but that fell through.

WVGA's fate was sealed in January 1992, when a plane crashed into WVGA's transmission tower. Not having enough funds to rebuild the tower, Morris opted to close down WVGA instead.

In 1994, Morris sold WVGA to Hutchens Communications, who reopened the station in 1995 as a WB affiliate, WGVP. In 2001, after losing The WB (when they insisted on putting all small-market affiliates on cable only), WGVP affiliated with its current network, UPN, and re-called itself WVAG.

Hutchens would sell WVAG to Padon Communications in 2004, who in turn, would sell it to Gray soon afterward. Under Gray, the station was re-called WSWG, and gave the control of the station to WCTV.

In September 2006, The WB and UPN will effectively merge to form The CW network. With WFXU taking on The CW, it is unclear if WSWG would flipped to My Network TV, go indy, or even flipped to CBS (which was what Gray planned on doing as a digital subchannel for WSWG in fall 2006).

External Links

• Southwestern Georgia's UPN
• Template:TVQ

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