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Country | Germany |
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Ownership | |
Owner | The Walt Disney Company |
The Fourth (German: Das Vierte) was a German TV station replaced by Disney Channel.
History
In 2007, NBC Universal sold the station to Dmitri Lesnevsky as the station was losing money. Lesnevsky expected to turn the station around through rebranding then reselling it. In 2010, Phoenix Media planned to buy the station but that fell through. As of 2011 the station had a market share of 0.2%. In September 2012, The Walt Disney Company announced a deal to purchase Das Vierte. Disney closed on the deal by December 2012. In April 2013, Disney announced that Das Vierte would become a Disney Channel in January 2014.
Programming
Das Vierte started with the slogan "Wir sind Hollywood" (We are Hollywood). The programming later moved away from Hollywood productions and towards a cooperation with the Anixe TV network.
Availability
Das Vierte was available via terrestrial transmission in Berlin and Bremen, as well as Europe wide on Astra digital satellite service.
Via the air waves, the station had an availability to 93% of German TV households.
References
- "Neuer TV-Sender: Disney-Channel ersetzt ab Januar Das Vierte - SPIEGEL ONLINE". Spiegel.de. 2013-04-17. Retrieved 2014-02-11.
- Roxborough, Scott (September 25, 2012). "Disney Buys German Channel Das Vierte". The Hollywood Reporter. Retrieved 18 February 2014.
- Roxborough, Scott (April 17, 2013). "Walt Disney to Launch Free-TV Channel in Germany". The Hollywood Reporter. Retrieved February 18, 2014.
- Roxborough, Scott (November 14, 2013). "Disney Betting on Pixar Movies, ABC Series in German Network Launch". The Hollywood Reporter. Retrieved February 18, 2014.