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A meme (/ˈmiːm/ meem) is "an idea, behavior, or style that spreads from person to person within a culture." A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.
The word meme is a shortening (modeled on gene) of mimeme (from Ancient Greek μίμημα Greek pronunciation: [míːmɛːma] mīmēma, "imitated thing", from μιμεῖσθαι mimeisthai, "to imitate", from μῖμος mimos "mime") and it was coined by the British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in the book included melodies, catch-phrases, fashion, and the technology of building arches.
Proponents theorize that memes may evolve by natural selection in a manner analogous to that of biological evolution. Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influence a meme's reproductive success. Memes spread through the behavior that they generate in their hosts. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate. Memes that replicate most effectively enjoy more success, and some may replicate effectively even when they prove to be detrimental to the welfare of their hosts.
A field of study called memetics arose in the 1990s to explore the concepts and transmission of memes in terms of an evolutionary model. Criticism from a variety of fronts has challenged the notion that academic study can examine memes empirically. However, developments in neuroimaging may make empirical study possible. Some commentators in the social sciences question the idea that one can meaningfully categorize culture in terms of discrete units, and are especially critical of the biological nature of the theory's underpinnings. Others have argued that this use of the term is the result of a misunderstanding of the original proposal.
Dawkins' own position is somewhat ambiguous: he obviously welcomed N. K. Humphrey's suggestion that "memes should be considered as living structures, not just metaphorically" and wanted to regard memes as "physically residing in the brain". Later, he argued that his original intentions, presumably before his approval of Humphrey's opinion, had been simpler. At the New Directors' Showcase 2013 in Cannes, Dawkins' opinion on memetics was deliberately ambiguous.
History
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See also
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Notes
- ^ Dawkins, Richard (1989), The Selfish Gene (2 ed.), Oxford University Press, p. 192, ISBN 0-19-286092-5,
We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. 'Mimeme' comes from a suitable Greek root, but I want a monosyllable that sounds a bit like 'gene'. I hope my classicist friends will forgive me if I abbreviate mimeme to meme. If it is any consolation, it could alternatively be thought of as being related to 'memory', or to the French word même. It should be pronounced to rhyme with 'cream'.
- Meme. Merriam-Webster Dictionary
- Graham 2002
- The American Heritage Dictionary of the English Language: Fourth Edition, 2000
- Millikan 2004, p. 16; Varieties of meaning "Richard Dawkins invented the term 'memes' to stand for items that are reproduced by imitation rather than reproduced genetically."
- Dawkins 1989, p. 352 harvnb error: multiple targets (2×): CITEREFDawkins1989 (help)
- Kelly, 1994 & p.360 harvnb error: no target: CITEREFKelly1994p.360 (help):"But if we consider culture as its own self-organizing system — a system with its own agenda and pressure to survive — then the history of humanity gets even more interesting. As Richard Dawkins has shown, systems of self-replicating ideas or memes can quickly accumulate their own agenda and behaviours. I assign no higher motive to a cultural entity than the primitive drive to reproduce itself and modify its environment to aid its spread. One way the self organizing system can do this is by consuming human biological resources."
- Heylighen & Chielens 2009
- McNamara 2011
- GILL, Jameson (2011). Memes and narrative analysis: A potential direction for the development of neo-Darwinian orientated research in organisations. In: Euram 11 : proceedings of the European Academy of Management. European Academy of Management.
- Burman, J. T. (2012). The misunderstanding of memes: Biography of an unscientific object, 1976–1999. Perspectives on Science, 20(1), 75-104. doi:10.1162/POSC_a_00057 (This is an open access article, made freely available courtesy of MIT Press.)
- Dawkins 1989, p. 192 harvnb error: multiple targets (2×): CITEREFDawkins1989 (help)
- Dawkins, Richard (1982), The Extended Phenotype, Oxford University Press, p. 109, ISBN 0-19-286088-7
- Dawkins' foreword to Blackmore 1999, p. xvi
- Saatchi & Saatchi New Directors' Showcase 2013
References
- Atran, Scott (2002), In gods we trust: the evolutionary landscape of religion, Oxford : Oxford University Press, ISBN 0-19-514930-0
- Atran, Scott (2001), "The Trouble with Memes" (PDF), Human Nature, vol. 4, no. 12
- Aunger, Robert (2000), Darwinizing culture: the status of memetics as a science, Oxford : Oxford University Press, ISBN 0-19-263244-2
- Aunger, Robert (2002), The electric meme: a new theory of how we think, New York: Free Press, ISBN 0-7432-0150-7
- Balkin, J. M. (1998), Cultural software: a theory of ideology, New Haven, Conn: Yale University Press, ISBN 0-300-07288-0
- Bloom, Howard S. (1997), The Lucifer Principle: A Scientific Expedition into the Forces of History, Boston: Atlantic Monthly Press (published February 1997), p. 480, ISBN 0-87113-664-3
- Blackmore, Susan (1998), "Imitation and the definition of a meme" (PDF), Journal of Memetics - Evolutionary Models of Information Transmission
- Blackmore, Susan J. (1999), The meme machine, Oxford : Oxford University Press (published 1999-04-08), p. 288, ISBN 0-19-850365-2
- Brodie, Richard (1996), Virus of the mind: the new science of the meme, Seattle, Wash: Integral Press, p. 251, ISBN 0-9636001-1-7
- Dawkins, Richard (2004), A Devil's Chaplain: Reflections on Hope, Lies, Science, and Love, Boston: Mariner Books, p. 263, ISBN 0-618-48539-2
- Dawkins, Richard (1989), "11. Memes: the new replicators", The Selfish Gene (2nd ed., new ed.), Oxford: Oxford University Press, p. 368, ISBN 0-19-217773-7
- Dennett, Daniel C. (2006), Breaking the Spell (Religion as a Natural Phenomenon), Viking (Penguin), ISBN 0-670-03472-X
- Dennett, Daniel (1991), Consciousness Explained, Boston: Little, Brown and Co., ISBN 0-316-18065-3
- Distin, Kate (2005), The selfish meme: a critical reassessment, Cambridge, UK: Cambridge University Press, p. 238, ISBN 0-521-60627-6
- Farnish, Keith (2009), Time's Up! An Uncivilized Solution To A Global Crisis, Totnes: Green Books, p. 256, ISBN 1-900322-48-X
- Graham, Gordon (2002), Genes: a philosophical inquiry, New York: Routledge, p. 196, ISBN 0-415-25257-1
- Henson, H. Keith: "Evolutionary Psychology, Memes and the Origin of War."
- Henson, H. Keith: "Sex, Drugs, and Cults. An evolutionary psychology perspective on why and how cult memes get a drug-like hold on people, and what might be done to mitigate the effects", The Human Nature Review 2002 Volume 2: 343-355
- Heylighen, Francis; Chielens, K. (2009), Meyers, B. (ed.), "Encyclopedia of Complexity and Systems Science" (PDF), Encyclopedia of Complexity and Systems Science by Robert a Meyers, Springer, Bibcode:2009ecss.book.....M, doi:10.1007/978-0-387-30440-3, ISBN 978-0-387-75888-6
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ignored (help) - Ingold, T (2000), "The poverty of selectionism", Anthropology Today, 16 (3): 1, doi:10.1111/1467-8322.00022.
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(help) - Heylighen, Francis, (1992) : "Selfish Memes and the Evolution of Cooperation", Journal of Ideas vol. 2, no. 4, pp, 77–84.
- Jan, Steven: The Memetics of Music: A Neo-Darwinian View of Musical Structure and Culture (Aldershot: Ashgate, 2007)
- Kelly, Kevin (1994), Out of control: the new biology of machines, social systems and the economic world, Boston: Addison-Wesley, p. 360, ISBN 0-201-48340-8
- Lynch, Aaron (1996), Thought contagion: how belief spreads through society, New York: BasicBooks, p. 208, ISBN 0-465-08467-2
- McNamara, Adam (2011), "Can we measure memes?", Frontiers in Evolutionary Neuroscience, 3, doi:10.3389/fnevo.2011.00001
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: CS1 maint: unflagged free DOI (link) - Millikan, Ruth G. (2004), Varieties of meaning: the 2002 Jean Nicod lectures, Cambridge, Massachusetts: MIT Press, p. 242, ISBN 0-262-13444-6
- Post, Stephen Garrard; Underwood, Lynn G; Schloss, Jeffrey P Garrard (2002), Altruism & Altruistic Love: Science, Philosophy, & Religion in Dialogue, Oxford University Press US, p. 500, ISBN 0-19-514358-2
- Moritz, Elan. (1995): "Metasystems, Memes and Cybernetic Immortality," in: Heylighen F., Joslyn C. & Turchin V. (eds.), The Quantum of Evolution. Toward a theory of metasystem transitions, (Gordon and Breach Science Publishers, New York) (special issue of World Futures: the journal of general evolution, vol. 45, p. 155-171).
- Poulshock, Joseph (2002), "The Problem and Potential of Memetics", Journal of Psychology and Theology, Rosemead School of Psychology, Gale Group (2004), pp. 68+
- Russell, Bertrand (1921), The Analysis of Mind, London: George Allen & Unwin.
- Sterelny, Kim; Griffiths, Paul E. (1999), Sex and death: an introduction to philosophy of biology, Chicago: University of Chicago Press, p. 456, ISBN 0-226-77304-3
- Veszelszki, Ágnes (2013), "Promiscuity of Images. Memes from an English-Hungarian Contrastive Perspective", in: Benedek, András − Nyíri, Kristóf (eds.): How To Do Things With Pictures: Skill, Practice, Performance (series Visual Learning, vol. 3), Frankfurt: Peter Lang, p. 115−127, ISBN 978-3-631-62972-7
- Wilson, Edward O. (1998), Consilience: the unity of knowledge, New York: Knopf, p. 352, ISBN 0-679-45077-7
External links
- Dawkins' speech on the 30th anniversary of the publication of The Selfish Gene, Dawkins 2006
- "Evolution and Memes: The human brain as a selective imitation device": article by Susan Blackmore.
- Godwin, Mike. "Meme, Counter-meme". Wired. Retrieved 2009-11-05.
- Journal of Memetics, a peer-refereed journal of memetics published from 1997 until 2005
- Susan Blackmore: Memes and "temes", TED Talks February 2008
- Christopher von Bülow: Article Meme, translated from: Jürgen Mittelstraß (ed.), Enzyklopädie Philosophie und Wissenschaftstheorie, 2nd edn, vol. 5, Stuttgart/Weimar: Metzler 2013