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| Industry | Advertising |
|---|---|
| Founded | 2006 (2006) |
| Founder | Tod Sacerdoti and Dru Nelson |
| Headquarters | San Francisco, United States |
| Parent | Yahoo! |
| Website | www |
BrightRoll builds software that automates and improves digital video advertising globally. The company offers the industry’s leading programmatic video solutions, including a demand side platform and marketplace. These solutions help advertisers, publishers and partners grow their business and connect with consumers on web, mobile and TV. A division of Yahoo!, BrightRoll powers digital video advertising for 87 of the top 100 Ad Age advertisers, 35 of the top 50 publishers, and more than 100 technology partners.
The company was founded in 2006 by Tod Sacerdoti, the company’s CEO, and Dru Nelson. Its headquarters are in San Francisco, California, with offices across the United States, Canada, and Europe.
Funding
BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghn, TRUE Ventures.
Products
The BrightRoll platform delivers, manages and measures the performance of digital video ad campaigns across web, mobile, and connected TV. According to comScore, BrightRoll is the industry’s leading video ad property in reaching the most unique viewers in the United States and ranks among the top web properties in video ads served.
The BrightRoll platform includes a real-time marketplace and powers programmatic video for hundreds of buyers, including: brands, agencies, agency trading desks (ATDs), demand-side platforms (DSPs), and ad networks, among others, and enables them to connect with digital audiences to support campaign objectives. Customers access the platform through the company’s advanced programmatic buying console (self- or managed service) or connect server-to-server for real-time bidding. The platform gives publishers and developers access to one of the industry’s largest video marketplaces to maximize monetization of inventory.
See also
References
- "Advertisers & Agencies: Reach audiences across web, mobile and connected TV with the largest independent video advertising platform". BrightRoll. Retrieved 6 April 2014.
- "100 Leading National Advertisers Index". Advertising Age. 24 June 2013.
- "Team". BrightRoll. Retrieved 6 April 2014.
- "Brightroll's Tod Sacerdoti on Acquisitions, IPOs, and the Company's Near Future". PeHUB. 25 February 2013.
- "BrightRoll", CrunchBase
- "comScore Releases December 2013 U.S. Online Video Rankings". comScore press release. 10 January 2014.
- http://www.brightroll.com/technology/console/