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Vū Digital, LLC is a technology company founded in 2013 and headquartered in Ridgeland, Mississippi. The company is a subsidiary of C Spire, a telecommunications and technology services company.

History

Vū Digital was founded in 2012 and in 2013 launched its first product, a mobile app named "Vū Finder" that served as a web content aggregator with heuristics, allowing it to improve its aggregation selections based on user preferences.

In 2015, Vū Digital moved on from the Vū Finder app, and shifted focus to its Video-to-Data (V2D) technology. The V2D service uses predictive analytics, natural language processing, face recognition, object recognition, and audio/image detection to extract metadata from video including transcripts of the audio, and time-tagged references to screen text and appearances of persons or images of interest, such as objects or logos.

Products

Vū Finder

At its launch Vū Digital pioneered the "Vū Finder", a test of their "cloud-based digital profiling and analytics system". Using predictive analysis and comparative analytics it "delivered something that consumers were looking for without search from anywhere on the web" or "discovered things they were interested in but maybe weren't aware were out there".

Taking "a consumer's content consumption history" and distilling it "into certain interests or topics", the app "delivered different kinds of recommendations" tailored to each individual consumer. It pulled from 400 sources of information to bring relevant topics and content to its users.

The app was certified by TRUSTe and garnered over 130,000 downloads, with projections to hit a million by the end of its year. It was available on both the App Store and the Google Play Store, and was featured by Apple as a New and Noteworthy App in eight different countries and as an Editor's Choice.

Video-to-Data (V2D)

In May 2015 Vū Digital launched their proprietary Video-to-Data(V2D) product that converts "all elements within video into metadata". The company is pitching the product as a way to organize the "unstructured data within video" that could be used for "brand valuation, search engine optimization, personalized video delivery, targeted time ads, and archiving, search, and tagging" to "harness video data that will improve search results, click-through rates and traffic". Vice President of Operations B. Wade Smith suggests that the data can be "used by anyone in the video value chain" citing "creators, publishers or marketers". Smith believes that 90% of data will be in video form by 2017. Roger Entner, a telecom industry analyst, remarked that the "practical applications are many" as there is no technology that is capable of organizing unstructured data within video "as easily as this".

References

1. "Women, Host Neil Patrick Harris Big Winners in Media Exposure During 87th Annual Academy Awards Program". Business Wire. 3 March 2013.
2. ^ "Vu Digital Review". News Watch. 13 January 2014.
3. ^ "Vu Digital Launches Video-To-Data (V2D), the Only Platform Capable of Converting All Elements of Video Into Searchable, Actionable Data". PRNewswire. 5 May 2015.
4. ^ "Ridgeland Based Vu Digital Gives Media Content Websites a Personal Touch". Mississippi Business Journal. 2 August 2013.
5. ^ "Video-to-data technology will be 'transformative'". The Clarion-Ledger. 7 May 2015.
6. "Vu Digital Translates Videos Into Structured Data". TechCrunch. 4 May 2015.

• Companies based in Mississippi
• Companies established in 2012