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Miroslava Duma is a Russian digital entrepreneur and investor in the world of international fashion. She is the founder of digital company Buro 24/7 and its fashion and lifestyle platform Buro247.com. She is the co-founder of the e-commerce platform The Tot – a US based e-commerce platform for mothers and their children looking for information and products. Miroslava is the CEO and founder of Fashion Tech Lab, a venture capital fund which assists new technologies and sustainable innovations, with an emphasis on creating products within the fashion industry which reduce its social and environmental footprint. Miroslava has been cited as ‘a force of the fashion industry’ by the Financial Times and as the ‘most connected digital entrepreneur in fashion’ by Vogue.

Journalistic career

Duma’s career in journalism began when she was appointed Special Projects Director at Harper's Bazaar. She moved into freelance writing working for magazines including: Vogue, Tatler, Forbes Woman and Glamour (Russian versions). In 2011 she co-founded Buro 24/7, which is a web site for art, architecture, cinema, fashion, music and style.

Buro 24/7

Duma identified a gap in the marketplace for a single lifestyle platform that featured the latest news on fashion and culture and so founded Buro 24/7 in 2011.

Buro 24/7 has launched local versions in 11 countries including Australia, Azerbaijan, Croatia, Kazakhstan, Malaysia, Mexico, Middle East, Mongolia, Russia, Singapore and Ukraine with an additional 11 countries in the pipeline.

The platform has secured high caliber clients and advertisers such as Chanel, Burberry, Louis Vuitton, Prada, Ralph Lauren and Cartier globally across its network of sites.

In July 2017, Buro 24/7 has announced the acquisition of a majority stake in fashion magazine System. Business of Fashion reported that the two companies will share teams, resources, and a brand identity, with Buro 24/7 moving its international HQ from Moscow to London.

The Tot

In 2016, Duma co-founded The Tot, a curated e-commerce destination for moms and moms-to-be looking for advice, information and healthy, safe and innovative products that have been tested by moms and industry experts. The Tot aims to be a one stop shop for clean, non toxic, eco friendly, sustainable products, employing experts across all categories to cover these issues. In the last 8 months, The Tot launched their e-commerce, exclusive collaborations by Oscar de la Renta and Mary Katrantzou, and opened a brick and mortar store.

Fashion Tech Lab

In 2017 Duma founded Fashion Tech Lab (FTL). FTL is structured as a hybrid that combines an investment company, a multinational accelerator and an experimental laboratory. They are all aimed at helping new technologies and sustainable innovations connect, collaborate and create products and brands that evolve the industry and improve its social and environmental footprints. FTL specializes in smart textiles, bio–, wearable and nanotechnologies.

Digital investor, speaker & mentor

Duma has invested in Reformation (a greenfashion brand), RewardStyle, and Finery. In 2016 Duma joined the advisory board of Diamond Foundry, which cultures diamonds in laboratory in San Francisco.

Duma was a keynote speaker and a panelist at Web Summit, The Copenhagen Fashion Summit, the DLD conference in Munich, Vogue Fashion Festival in London, Fashion Tech Forum in New York, for two years running at the St Petersburg International Economic Forum (SPIEF), Digital Summit LVHM, and Nikkei Pioneers Asia in Japan. Miroslava also was a member of the judge panel of International Woolmark Prize 2017 and LVMH Prize and a guest lecturer at Parsons School of Design.

Aiming at sharing her substantial entrepreneurship experience with the next generation of fashion technology founders, Miroslava joined The New York Fashion Tech Labs as a mentor. The NYFTL is a twelve-week program that provides a selected group of early and growth stage fashion technology companies with unprecedented access to New York’s leading fashion retailers and brands. Duma is an investor in Dropel Fabrics, among others.

Philanthropy

Miroslava is a member of advisory board of Naked Heart Foundation, a charity founded by Natalia Vodianova with an aim to construct modern play parks in urban areas of Russia, and Elbi Digital, bringing innovation to charity and philanthropy.

In 2017 Duma joined Stanford Philanthropy Innovation Summit as a member of the Host Committee. Every year, the Summit brings together influential philanthropists in order to share their experiences and knowledge to inspire and guide their peers and other philanthropist around the world.

Personal life

Born in 1985 in Surgut (in the oil-rich Tyumen region). She is married to Aleksey Mikheev, a Russian entrepreneur. They have three children, George (2010), Anna (2014) and Diana (2017).

Education

Duma graduated from the Moscow State Institute of International Relations (MGIMO), in 2008 with a Master’s degree in International Business and Business Administration.

References

1. ^ "Miroslava Duma Launches Fashion Tech Lab with $50 Million to Invest". The Business of Fashion. 2017-05-12. Retrieved 2017-10-31.
2. "News Bites | Buro 24/7 Partners with System, ES Magazine's Tribute to London". Retrieved 2017-11-02.
3. "Reformation Raises $12 Million from Stripes Group, 14W and Karlie Kloss". Fashionista. Retrieved 2017-10-31.
4. "RewardStyle Raises $15 Million From Maverick, Miroslava Duma". WWD. 30 June 2015. Retrieved 30 June 2015. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
5. "Finery Aims to Succeed Where Other Virtual Closets Have Not". The Business of Fashion. 2017-03-09. Retrieved 2017-10-31.
6. "Subscribe to read". Financial Times. Retrieved 2017-11-02. {{cite web}}: Cite uses generic title (help)
7. "Модная Россия: инвестиции в одежду позволяют изменить ее внешний вид и процесс покупки". Forbes Russia. Retrieved 26 October 2017.
8. "Miroslava Duma and Her Style". Fashion Inspo. Retrieved 24 August 2015.
9. Gray, Nathan. "A working fashionista". The Moscow News. Retrieved 24 August 2015.

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• Living people
• 1985 births
• People from Surgut
• Russian women journalists
• Fashion editors