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"niche" with pitch) or \ neesh \— see entry at Merriam Webster Online.}} is the subset of the market on which a  home office niche, while at the same time having separate machines with one of these functions for big businesses. 

In practice, product vendors and trade businesses are cases, aspects of brand recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status). When there are needs or desires with specific and even complex characteristics, the market niche requires specialized suppliers which are capable of meeting such expectations.

Niche audience

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Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the post-network era, and niche audiences are now in much greater control of what they watch. In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.

With few exceptions, such as American Idol, the Super Bowl and the Olympics, it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. Lifetime targets women and MTV targets youth. Sports channels, for example, STAR Sports, ESPN, STAR Cricket, and Fox Sports, target the niche market of sports enthusiasts.

See also

• Market segmentation
• History of marketing
• Mass market
• Marketing strategy

Notes

References

1. "3 Rules for Niche Marketing". Entrepreneur. Retrieved 2012-07-09.
2. Chandler, Daniel; Munday, Rod (2011). A Dictionary of Media and Communication (1st ed.). New York: Oxford University Press. pp. 290, 295, 421. ISBN 978-0-19-956875-8.
3. Lotz, A. (2007), The Television will be revolutionized, pg 180

• Market segmentation