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| Jon Levy | |
|---|---|
| Occupation | Author |
| Known for | Influencers Dinner |
| Parents |
|
| Website | www.JonLevyTLB.com |
Jonathan Levy is an American author known for his work in the fields of influence and adventure. He works out of C Lab collaborating with neuroscientist Moran Cerf, of the Kellogg School of Management.
The 2AM Principle
On November 8, 2016 Levy's first book, The 2 AM Principle: Discover the Science of Adventure was published by Regan Arts and distributed by Simon & Schuster. The book explores research on what causes people to live exciting lives and how this could be used to let people enjoy their lives more. The book was received positively by media being featured in many major outlets. In the book Levy combines personal stories with research and what he calls the EPIC Model of Adventure, a four-stage process that every adventure goes through. Research ranges from work by Nobel Laureate Daniel Kahneman exploring the Peak–end rule and how it relates to the memory of enjoyment, to risky behavior and its relationship to speed of thinning.
Levy asserts that for an experience to be considered an adventure, it must meet three criteria:
- It is exciting and remarkable;
- Possesses adversity and/or risk;
- Brings about growth;
His book breaks down an adventure into the following 4 stages:
| Section | Title | Description |
|---|---|---|
| I | Establish | People put the right elements in place as to ensure the odds of enjoying their experiences are highest. This would include selecting a good team, a new location, a mission, and interesting constraints. |
| II | Push Boundaries | Since growth is essential for an adventure, people must expand their comfort zone and cross some kind of social, physical, or emotional boundary. |
| III | Increase | People maximize the emotional value of the location they are in before moving on. |
| IV | Continue | People define where to go next based on a set of criteria and begin the processes again, or end with style. |
References
- Feloni, Richard (January 14, 2015). "Amazing Things Happen At This Master Networker's New York Apartment". Business Insider. Business Insider Inc. Retrieved 17 February 2015.
- Snow, Shane (September 20, 2014). "15 PEOPLE WHO ARE TAKING NETWORKING TO A NEW LEVEL". Fast Company. Retrieved 17 February 2015.
- "New York Social Gadfly Jon Levy Haunts LA Influencers at Max Landis' Halloween Party". Observer. 2016-11-02. Retrieved 2016-11-23.
- ^ Levy, Jon (8 November 2016). The 2 AM Principle: Discover the Science of Adventure Paperback. ISBN 978-1942872696.
- "AOA 090 - Jon Levy - The Science Of Adventure". The Art of Adventure. Retrieved August 1, 2015.
- Nast, Condé. "The Science of the Perfect Night Out". GQ. Retrieved 2019-02-08.
- "Penguin Random House Australia". Penguin Books Australia. Penguin. Retrieved August 1, 2016.
- "There's Actually a Science Behind Planning an Exciting Vacation—Here are the Secrets". Vogue. Retrieved 2019-02-08.
- Langmuir, Molly (2016-11-15). "Skydiving Is Really Much Safer Than You Think it Is". ELLE. Retrieved 2019-02-09.
- "Jon Levy | The 2 AM Principle (Episode 560)". The Art of Charm. 2016-10-27. Retrieved 2019-02-08.
- ^ "The Art and Science of Epic Adventure with Jon Levy". Lewis Howes. 2016-09-26. Retrieved 2019-02-09.