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| Industry | Professional hair care |
|---|---|
| Founded | 2014 |
| Founder | Dean Christal |
| Key people |
|
| Owner | Advent International |
| Website | www |
Olaplex is a hair care brand founded in 2014 by Dean Christal. The product was developed by two chemists, Eric Presley and Craig Hawker, and is advertised to rebuild broken bonds in hair caused by chemical, thermal, and mechanical damage.
Mechanism of action
All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds. Hair's protein, keratin, contains the amino acid cysteine and cysteine contains sulfur atoms; Normally, two sulfurs form a disulfide bond and bind between two proteins, which preserves the shape and texture of the hair, and straightening, curling, and hair dye break the bonds and turn them into free thiol. The second product is set to complete the hair restoration and the third is used by the consumer with the intention of final protection of the hair.
Controversies
In February 2023, 28 women filed a lawsuit against Olaplex claiming that the products led to damaged hair and hair loss.
References
- "Advent-Owned Haircare Firm Olaplex Valued at $13.6 Billion in Upsized IPO". The Business of Fashion. 2021-09-30. Retrieved 2023-09-15.
- "What is Olaplex and How Does It Keep Kim K's Hair Looking So Damn Good?". 18 April 2018.
- "Celebrity-adored Olaplex has just added an epic new product collection! Here's a guide to the insanely popular hair heroes". 9 April 2021.
- "Here's the Tea on the Olaplex Hair Treatment". 26 April 2018.
- Archie, Ayana (16 February 2023). "Nearly 30 women are suing Olaplex, alleging products caused hair loss". npr. Retrieved 27 September 2023.
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