Misplaced Pages

ASTRO Stuffs

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

This is an old revision of this page, as edited by PowerLight1 (talk | contribs) at 15:36, 22 December 2023 (Duplication removed). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Revision as of 15:36, 22 December 2023 by PowerLight1 (talk | contribs) (Duplication removed)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) Thai sustainable fashion retailing company

ASTRO Stuffs
File:ASTRO Stuffs 2023 logo.svg
Company typePrivate Company
Industry
Founded2020; 5 years ago (2020)
FounderVachirawit Chivaaree
HeadquartersThailand
Area servedWorldwide
Key people
Products
RevenueIncrease ฿ 11.98 Million (2022)
Operating incomeIncrease ฿ 104.87 Million (2022)
Total assetsIncrease ฿ 42.55 Million (2022)
Total equityIncrease ฿ 24.41 Million (2022)
Websiteastrostuffs.com

ASTRO Stuffs is a Thailand based merchandise and retail company, established by actor Bright Vachirawit Chivaaree in 2020. It was completely revamped and re-launched in 2021 under name ASTRO Stuffs: We Make Good Stuff Company Limited. The company involves in designs, distributes ready to wear sustainable fashion merchandise and associates with various philanthropic activities. From 2023, it is listed in Better Cotton Initiative (BCI), an organization contributing towards the United Nations goals, to achieve better global water maintenance and verifiable agriculture.

Bright Vachirawit Chivaaree serves as the founder and Managing Director (MD) of the company. ASTRO Stuffs is a sustainable economical brand with clothing styles meant for all occasions. It focus on improving designs and producing diverse quality products.

History

Founding

Bright Vachirawit used to model and sell other brands on his social media during the early years of his career, and he got marketing exposure through these jobs. He founded and launched his first apparel under the brand name ASTRO Stuffs, in late May 2020. Initially, it created and designed basic essential clothing; the product cycle was mainly managed by his family and relatives.

Development

ASTRO Stuffs brand later launched many theme based designer T-shirt, with limited production. It began a resurgence in popularity entering into the 2021s, almost after a year. In September 2021, the brand was relaunched after modifying production and marketing methodology. Bright lead the company during the transition, reimaged the appearance with remodeled mission which would promote sustainable fashion, quality product and philanthropy. Post re-launch, the brand received a good response and its pre-orders booking got sold-out immediately.

ASTRO stuffs specialized in production and distribution of products like T-shirts, Hoodies, Tote handbags, Hawaiian shirts, Bucket caps, Joggers, Flask bottle, Jackets, Tumbler, Cushion, Bandana, Sunglasses, Blankets, Fashion accessories, Towels, Socks and other essentials for the home. It also created limited edition accessories using recycled sustainable fabrics.

Business today

Sustainability

ASTRO Stuffs brand focused on lifestyle fashion with contemporary designs, sustainable environmental friendly products, and released collections based on zero wastage of materials during production. The brand used reusable and renewable products; package boxes of merchandise was made from recycled materials which would demonstrate its interest in environmental issues and welfare. The brand has extended its distribution range and alliance with LINE, e-commerce based shopping website.

Collaborations

ASTRO Stuffs brand collaborated with other economical start-up clothing lines during its initial phase within Thailand. The brand's advocacy towards the environment were embedded in its "Invader" clothing collection. For this collection the graphics was designed by a Norwegian digital artist Jonas Heen Haeg.

The brands often incorporated Bright's photography on the merchandise; promoted its limited editions which was well received by the consumers. The brand produced merchandise based on marine life welfare, where designs of sea-animals was depicted. The brand organised pop-up stores during the concerts and promotional events, and joined alliances with many leading brands in creating a special collection of products.

In 2023, ASTRO Stuffs released its new Halloween collections and collaborated with Disney for the first time, with theme based cartoon designs on its merchandise. To commemorate 100 years of Disney, it has created the special collection based on legendary cartoon characters. On 11 November 2023, brand's pop-up store was opened in Siam Center Thailand, where actress Thana Kanyawee Songmuang was the star guest.

Expansion

ASTRO Stuffs expanded its retail business to other South-Asian countries. On 21 November 2023, it opened its first pop-up store during the MTV Video Music Awards in K-Arena, Yokohama, Japan. It showcased the 'Disney editions' and within 24 hours entire inventory was sold out. On 8 December 2023, the brand launched special collections which was exclusively available at Harvey Nichols, Hong Kong. The collaboration incorporated the designes which consisted of characters from famous English children books.

Recognitions

In April 2021, Bright represented ASTRO Stuffs brand at Bangkok University International Program, along with delegates from UNIQLO, shared the knowledge on "Sustainability in Fashion Business", He spoke how the brand used recycled fibers; worked on fashion ethically built on social justice and ecological integrity.

Since 2023, ASTRO Stuffs has the membership in Better Cotton Initiative (BCI), a non-profit, multi-stakeholder governance group that promotes better standards in cotton farming. In April 2023, "ASTRO Stuffs: We Make Good Stuff Company Limited", among 19 members from Thailand, featured as members in BCI; it thrived in protection and restoration of the environment, encouraged fair work practices, and reduction of child labor.

Philanthropy

Founder: Bright Vachirawit

Charitable activities

ASTRO Stuffs regularly involved in welfare were part of the contributions were utilized for charitable activities. In 2020, its merchandise sale proceeds went to the Seub Nakhasathien Foundation which supported conservation of wildlife in Thailand.

"I'm surprised at the high contribution but I'm glad to know there is something that can be done, and to know that there are people who are willing to help. Thank you everyone for your support."
- Bright Vachirawit during fundraising events.

In 2021, the brand initiated awareness on Animal Welfare and Shelter and had project in supporting stray dogs and cats, organized an auction of clothing at the exhibition, and contributed to Soi Dog Foundation, Phuket.

In 2022, the brand associated with an auction, through which $75K collected for charity. It further contributed in the medical supplies for elephants affected during the COVID-19 pandemic, donations was given to Elephant and Wildlife Research Center, Chiang Mai University and Thai Elephant Conservation Center Fund. In August 2022, ASTRO stuffs Pop-up retail sale proceeds proportion was donated to "The Mirror Foundation", which supported various humanitarian projects. In September 2022, the brand involved in celebrity merchandise auction, where proceeds was donated to help heart disease patients.

Environmental sustainability

ASTRO Stuffs brand initiated "Love Is In Clean Air" campaign, promoted travel by public transport and supported reduction in traffic related air pollution. The brand advocated on Earth Day, highlighted the importance of protecting planet and people's health.

Empowerment projects

In 2022, ASTRO stuffs launched "One Tree Planted" project, where one purchase order is equivalent to planting of one tree. This empowered many farmers and advocacy on plantation of trees. It involved in "ONE Dream Team Goal" merchandise, where contributions, T-shirts & footballs goes to underprivileged kids with the vision "Right To Play - Protect. Educate. Empower".

Awareness projects

The brand spread awareness on Mental Health with tagline "You Are Not Alone In The Universe", an attempt to reduce stigma around it. In addition, it advocated on socio-political topic like voting.

References

  1. ^ ""ไบร์ท วชิรวิชญ์" หลังไม่ต่อสัญญา GMM TV พบถือหุ้น 7 บริษัท กว่า 42 ล้าน". thansettakij (in Thai). 6 November 2023.
  2. ^ Mujibburohim, M. (15 September 2021). "Bright Vachirawit Launch His Own Clothing Brand 'Astro Stuffs'". Retrieved 10 October 2023.
  3. "Bright launched his own sustainable fashion brand: "Astro Stuffs"". Vogue Hong Kong. Retrieved 10 October 2023.
  4. "ASTRO Stuffs เผยคอลเล็กชั่นใหม่ล่าสุดที่มีชื่อว่า 'Rewilding' พร้อมเผยไอเท็มที่หลายๆ คนห้ามพลาด! - L'Officiel Hommes Thailand". hommesthailand.com. 24 July 2023. Retrieved 25 July 2023.
  5. ^ "หล่อไม่พอ รักษ์โลกด้วย! 'ไบร์ท วชิรวิชญ์' ส่งคอลเล็กชั่นใหม่ Rewilding เตรียมเป็นเจ้าของ 25 กรกฎาคม". Mint Magazine Thailand (in Thai). Retrieved 25 July 2023.
  6. "【Bright】Astro stuffs アウトラインロゴオーバーサイズTシャツ 白 - 推しタイ -Oshi Thai-". 推しタイ　-Oshi Thai- (in Japanese). Retrieved 10 October 2023.
  7. "CEO โซฮอต! ไบร์ท วชิรวิชญ์ เปิดพรีออเดอร์เสื้อแบรนด์ตัวเอง แฟนแห่อุดหนุนสุดคึกคัก". entertainment.trueid.net (in Thai). Retrieved 2 April 2023.
  8. ""ไบร์ท วชิรวิชญ์"เปิดขายของ หาเงินช่วยสิ่งแวดล้อม". The Nation (in Thai). 30 May 2020. Retrieved 5 October 2020.
  9. "YESASIA: Astro Stuffs". www.yesasia.com. Retrieved 10 October 2023.
  10. "Warm up your fingers! ASTRO Stuffs launches the newest collection "BLACK TO BASICS" that comes with classic coolness". Mint Magazine Thailand (in Thai). Retrieved 16 May 2023.
  11. "5 Brand yang Pernah Dibintangi Aktor Thailand Bright Vachirawit. Sudah Pernah Coba?". Female Daily. 6 October 2020. Retrieved 10 October 2023.
  12. "8 Facts You Might Not Have Known About Bright Vachirawit". Vogue Hong Kong. Retrieved 1 August 2023.
  13. "ASTRO STUFFS / ホリデートートバッグ GREY - タイドラミ - タイBLドラマ・タイドラマグッズ通販サイト". タイドラミ (in Japanese). Retrieved 10 October 2023.
  14. Vonpiankul, Piphacha (23 December 2021). "ASTRO Stuffs แบรนด์แฟชั่นไลฟ์สไตล์มาแรงที่ใส่ใจรักษ์โลก". L'Officiel Thailand. Retrieved 10 October 2023.
  15. "ファッション界も大注目！ タイ俳優・ブライトをもっとディープに知りたい。世界的BLドラマ『2gether』で一世を風靡した大人気スターの軌跡を辿る - セレブリティスナップ". SPUR (in Japanese). Retrieved 13 October 2023.
  16. Vonpiankul, Piphacha (24 July 2023). "Rewilding การฟื้นฟูจิตใจด้วยธรรมชาติสู่แฟชั่นที่ร่วมรักษ์โลกจาก ASTRO Stuffs". L'Officiel Thailand. Retrieved 15 October 2023.
  17. kaykay. "9 Outfit Bright Vachirawit dari "Astro Stuffs"". IDN Times (in Indonesian). Retrieved 10 October 2023.
  18. "ASTRO Stuffs". shop.line.me. Retrieved 10 October 2023.
  19. "ASTRO STUFFS FC RINGER TEE". Webuybangkok.com. 1 December 2022. Retrieved 10 October 2023.
  20. Vonpiankul, Piphacha (3 February 2023). "ENDLESS JOURNEY การเดินทางอันเต็มไปด้วยมิตรภาพที่ไม่มีวันสิ้นสุดของสองหนุ่มไบร์ท-วิน". L'Officiel Thailand. Retrieved 16 October 2023.
  21. "ASTRO Stuffs x VELENCE : ENDLESS JOURNEY COLLECTION". METRO•SOCIETY•. Retrieved 10 October 2023.
  22. Vonpiankul, Piphacha (27 April 2022). "เหตุเกิดจากการบุกรุก ทำให้หนุ่มไบร์ท วชิรวิชญ์ ออกคอลเลกชั่นใหม่ใน ASTRO Stuffs - 'INVADER COLLECTION'". L'Officiel Thailand. Retrieved 15 October 2023.
  23. "FAV ITEM "ASTROSTUFFS " แกลเลอรีที่โพสต์โดย Fahsai sai". Lemon8. Retrieved 13 October 2023.
  24. "ไบร์ท-วิน แท็กทีมใส่เสื้อโปรโมทธุรกิจเสื้อ ทำ #astrostuffs ติดเทรนด์!". entertainment.trueid.net (in Thai). Retrieved 16 October 2023.
  25. Somudomsup, Teeratat (15 August 2023). "นั่งชิวริมทะเลกับหนุ่ม 'ไบร์ท' - L'Officiel Hommes Thailand". Retrieved 16 October 2023.
  26. "ไบร์ท วชิรวิชญ์ ร่วมกับแฟนคลับ มอบเงินบริจาคกว่า 4 ล้านบาทให้ 10 มูลนิธิ!". entertainment.trueid.net (in Thai). Retrieved 22 February 2022.
  27. "Official Astro Stuffs Pop Up Store Merch". Mercaritee. 20 July 2022. Retrieved 10 October 2023.
  28. Vonpiankul, Piphacha (31 October 2023). "ฮาโลวีนของ ASTRO Stuffs กับตัวการ์ตูนชื่อดังจาก The Nightmare!". L'Officiel Thailand. Retrieved 10 December 2023.
  29. "泰國代購 🇹🇭BRIGHT — ASTRO Stuffs plus Disney Tim Burton's The Nightmare Before Christmas Collection". www.carousell.com.hk. Retrieved 13 October 2023.
  30. "It's a must have! ASTRO Stuffs releases a new collection in collaboration with Disney for the first time through the cartoon The Nightmare Before Christmas". www.mintmagth.com. Retrieved 16 October 2023.
  31. "'ไบร์ท วชิรวิชญ์' จัดปาร์ตี้แฟนมีต - พาแบรนด์เสื้อโกอินเตอร์ x Disney". คมชัดลึกออนไลน์ (in Thai). 8 November 2023. Retrieved 10 December 2023.
  32. ""ASTRO STUFFS" ร่วมฉลอง 100 ปี "DISNEY" "ไบร์ท วชิรวิชญ์" เปิดคอลเลกชันใหม่ ส่งไอเท็มพิเศษ เอาใจแฟน ๆ โดยมี "ต้าเหนิง กัญญาวีร์" มาร่วมงาน – Entertainment". www.en-tk.com. Retrieved 10 December 2023.
  33. Vonpiankul, Piphacha (8 November 2023). "ASTRO STUFFS ร่วมออกแบบกับดิสนีย์เฉลิมฉลองครบรอบ 100 ปี!". L'Officiel Thailand. Retrieved 10 December 2023.
  34. Vonpiankul, Piphacha (8 November 2023). "ASTRO STUFFS ร่วมออกแบบกับดิสนีย์เฉลิมฉลองครบรอบ 100 ปี!". L'Officiel Thailand. Retrieved 10 December 2023.
  35. "'Bright' brings the ASTRO Stuffs brand to Japan, opening a pop-up at the MTV VMAJ 2023 event".
  36. "'ไบร์ท วชิรวิชญ์' พาแบรนด์ ASTRO STUFFS บินไกล Sold Out ถึงญี่ปุ่น". คมชัดลึกออนไลน์ (in Thai). 22 November 2023. Retrieved 10 December 2023.
  37. AllnewsExpress (22 November 2023). ""ไบร์ท วชิรวิชญ์" พาแอสโตร สตัฟส์ (ASTRO STUFFS) โกทู เจแปน กระเเสตอบรับสุดปัง!!". ข่าวล่าสุด ข่าวใหม่. Retrieved 10 December 2023.
  38. "วิทยากรสุดฮอต! ไบร์ท วชิรวิชญ์ ร่วมถ่ายทอดความรู้สู่รุ่นน้อง ในนามเจ้าของธุรกิจ". entertainment.trueid.net (in Thai). Retrieved 11 April 2023.
  39. "Find Members". Better Cotton. Retrieved 13 April 2023.
  40. ""ไบร์ท วชิรวิชญ์" หล่อละลาย CEO ออกเสื้อคอลเลคชั่นใหม่เป็นแบบเอง แฟนรออุดหนุนอีกแล้ว! (มีคลิป)". entertainment.trueid.net (in Thai). Retrieved 9 October 2023.
  41. "'ธรรมชาติ' ที่ผสานกับ 'สไตล์' ใน ASTRO STUFFS โดยไบร์ท - วชิรวิชญ์". GQ Thailand. 4 July 2022. Retrieved 16 July 2023.
  42. "ช่วยเหลือพี่น้องชาวไทย "ไบร์ท วชิรวิชญ์" ร่วมแฟนคลับระดมเงินส่งให้ผู้ประสบภัย "ชินลากู"". www.newtv.co.th (in Thai). 6 August 2020. Retrieved 9 October 2023.
  43. "ทำดีต่อเนื่อง!! ไบร์ท วชิรวิชญ์ และแฟนคลับ ส่งอาหาร-น้ำดื่ม ช่วยเหลือผู้ได้รับผลกระทบ โควิด-19". entertainment.trueid.net (in Thai). Retrieved 22 February 2022.
  44. Aiamthanyaworakul, Pinyanan (26 January 2021). "วันเกิดครบ 23 ปี ไบร์ท วชิรวิชญ์ และแฟนคลับ ทุ่มบริจาคเงิน! เข้าช่วยเหลือกว่า 5 โครงการ". Bright Today (in Thai). Retrieved 22 February 2022.
  45. sawineew (9 April 2020). "ไบร์ท วชิรวิชญ์ ระดมทุนกว่า 4 แสนบาท บริจาคช่วยไฟป่าเชียงใหม่ - The Bangkok Insight". www.thebangkokinsight.com (in Thai). Retrieved 24 April 2023.
  46. "หล่อใจบุญ! ไบร์ท วชิรวิชญ์ ควักเงินครึ่งแสนซื้ออาหารแมวบริจาค". posttoday (in Thai). 5 February 2021. Retrieved 9 April 2023.
  47. matichon (18 February 2022). "ไบร์ท วชิรวิชญ์ และแฟนคลับ ทำแคมเปญช่วยหมา-แมวจรจัด ให้มูลนิธิเพื่อสุนัขในซอย 2.5 ล้าน". มติชนออนไลน์ (in Thai). Retrieved 9 April 2023.
  48. "ไบร์ท วชิรวิชญ์ร่วมกับFC มอบหนึ่งล้านช่วยสุนัขและแมวจรจัดซอยด๊อก". ข่าวล่าสุด ข่าวใหม่. 3 February 2023. Retrieved 15 May 2023.
  49. Adhya, Arpita (26 December 2022). "Bright Vachirawit birthday- A look at Thai actor's inspiring story of success". HITC. Retrieved 27 January 2023.
  50. "แมวหมา (จรจัด) ร่าเริง "ไบร์ท วชิรวิชญ์" ร่วมแฟนคลับบริจาคทรัพย์ช่วยเหลือ". www.newtv.co.th (in Thai). 6 February 2023. Retrieved 7 February 2023.
  51. ""ไบร์ท วชิรวิชญ์" และแฟนคลับ บริจาค1ล้าน ช่วยสุนัขและแมวจรจัด". www.tnnthailand.com/news/trueinside/137787/ (in Thai). 3 February 2023. Retrieved 3 February 2023.
  52. ""ไบร์ท วชิรวิชญ์" จับมือแฟนคลับบริจาค 6 โครงการ รวมกว่า 2 ล้านบาท". entertainment.trueid.net (in Thai). Retrieved 3 February 2023.
  53. ""ไบร์ท วชิรวิชญ์"ส่งต่อน้ำใจบริจาคเงินช่วย"ช้าง"". เนชั่นทีวี (in Thai). 7 May 2020. Retrieved 9 April 2023.
  54. "หล่อน้ำใจงาม "ไบร์ท วชิรวิชญ์" ระดมทุนช่วยเหลือในการดับไฟป่าที่เชียงใหม่". www.sanook.com/news (in Thai). 7 April 2020. Retrieved 9 October 2023.
  55. admin. "ส่งต่อรักส่งต่อบุญ Praew Charity 2022 "All For Love" ชวนประมูลกระบอกน้ำคนดัง | WOOPMAG.COM" (in Thai). Retrieved 1 April 2023.
  56. "Being handsome isn't enough, save the world too! 'Bright Vachirawit' sends out a new collection". Mint Magazine Thailand (in Thai). Retrieved 16 May 2023.
  57. ""ไบร์ท วชิรวิชญ์"ออกโรง ระดมทุนช่วยอาสานักดับเพลิง". คมชัดลึกออนไลน์ (in Thai). 8 July 2021. Retrieved 9 October 2023.
  58. "ช่วยกัน! ไบร์ท วชิรวิชญ์ และฮ่องกงแฟนคลับ ร่วมมอบสิ่งของให้โรงพยาบาลหนองคาย". entertainment.trueid.net (in Thai). Retrieved 9 October 2023.
  59. "ไบร์ท - วชิรวิชญ์ ชีวอารี ออกมาใช้สิทธิเลือกตั้งสมาชิกสภาผู้แทนราษฎร ปี 2566". ข่าวล่าสุด ข่าวใหม่. 14 May 2023. Retrieved 15 May 2023.

External links

Categories: