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United Palace

Loew's 175th Street Theatre
Address	4140 Broadway (between West 175th and 176th streets) Washington Heights, Manhattan New York City United States
Coordinates	40°50′47″N 73°56′17″W / 40.846412°N 73.938193°W / 40.846412; -73.938193
Owner	United Palace of Spiritual Arts
Capacity	3,350
Current use	church, concert hall/performing arts center, cinema (classic movies)
Construction
Opened	1930
Architect	Thomas W. Lamb
Website
www.unitedpalace.org

The United Palace (originally Loew's 175th Street Theatre) is a theater at 4140 Broadway in the Washington Heights neighborhood of Manhattan in New York City. The theater, occupying a full city block bounded by Broadway, Wadsworth Avenue, and West 175th and 176th Streets, functions both as a spiritual center and as a nonprofit cultural and performing arts center. Architect Thomas W. Lamb designed the theater as a movie palace, which opened in 1930 as one of five Loew's Wonder Theatres in the New York City area. The theater's lavishly eclectic interior decor was supervised by Harold Rambusch, who also designed the interior of the Roxy Theatre and the Waldorf-Astoria Hotel.

The theater was the first in Washington Heights built specifically to show films, although it also presented live vaudeville. The theater operated continuously until it was closed by Loew's in 1969. That same year it was purchased by the United Christian Evangelistic Association, headed by the television evangelist Rev. Frederick J. Eikerenkoetter II, better known as Reverend Ike. The theater became the headquarters of his United Church Science of Living Institute and was renamed the United Palace.

The building was designated a New York City landmark by the New York City Landmarks Preservation Commission in 2016. As of 2018, the church is called the United Palace of Spiritual Arts, and offers performing arts events through the United Palace of Cultural Arts. The facility is available for rental to outside event producers and promoters.

Architecture

The theater was designed by Thomas W. Lamb. Loew's 175th Street Theatre was one of five Loew's Wonder Theatres in the New York City area. The other four theaters are the Loew's Jersey in Jersey City, the Loew's Kings in Brooklyn, the Loew's Paradise in the Bronx, and the Loew's Valencia in Queens. The theater was originally topped by a gilded dome. It still retains much of its original appearance, although there is a cupola or prayer tower on the building's northeast corner, topped by a "Miracle Star of Faith".

The United Palace is one of three theaters in New York state that Lamb designed in an Asian–influenced style, along with the State Theatre in Syracuse and the Pitkin Theatre in Brooklyn; the designs of both the 175th Street and Pitkin theaters are derived partially from the State Theatre. The United Palace's architecture also has Aztec, Egyptian, Mayan, and Mughal influences. Lamb himself wrote that "Exotic ornaments, colors and scenes are particularly effective in creating an atmosphere in which the mind is free to frolic and becomes receptive to entertainment."

Exterior

The United Palace has an ornate terracotta facade. Similarly to the Pitkin Theater, the United Palace's facade is decorated with niches, pilasters, and panels with curving and geometric motifs. The facade is decorated with hexagonal shapes in a pattern known as muqarnas.

Interior

Lamb and Harold Rambusch collaborated on the interior design. The interior was originally described as being designed in the "Indo-China" style, with Asian–inspired decorations. The interior of the building features a "palatial" staircase. and reflects the western obsession with exotic lands and cultures that was fashionable in the late 19th and early 20th centuries. The interior is decorated with filigreed walls and ceilings, illuminated with indirect, recessed lighting from within and behind the walls. The rich decor is enhanced by reproductions of authentic Louis XV and XVI furnishings. There was an Oriental–styled mezzanine promenade behind the auditorium, which was decorated with paintings, sculptures, and other artwork.

The auditorium seated over 4,000 people in its heyday. The seating capacity has been downsized over the years, though sources from the late 20th and early 21st century gave conflicting figures of 3,564, 3,444, or 3,361 seats. There are niches decorated with bodhisattvas. The auditorium also has rosettes, acanthus leaves, and tendril motifs that depict birds, cherubs, lions, centaurs, griffins, and buraqs. The auditorium originally was a single-screen theater, with a wide screen similar to those in the other Wonder Theaters. It had a double stage and three lifts in the orchestra pit. The orchestra lifts could be raised to create an extension of the theater's stage. There were also large openings below the stage to allow scenery to be moved.

Like the other Wonder Theaters, the Loew's 175th Street featured a "Wonder Morton" theater pipe organ manufactured by the Robert Morton Organ Company of Van Nuys, California. The five Wonder Theater organs were all identical, and each featured a four-manual console and 23 ranks of pipes. The United Palace's organ, which is seven stories high, is the only Wonder Theater organ that remains in use. Events featuring "Live Organ" accompaniment used an electronic organ. The piano, chairs, and organ on the stage could be moved to make way for scenery.

History

Movie palaces became common in the 1920s between the end of World War I and the beginning of the Great Depression. In the New York City area, only a small number of operators were involved in the construction of movie palaces. Relatively few architects were responsible for these theaters' designs, including legitimate theater architects Thomas Lamb, C. Howard Crane, and John Eberson.

Development

In 1924, Len Cohen of Loew's Inc. began acquiring property on the city block between Broadway, 175th Street, Wadsworth Avenue, and 176th Street. Cohen spent three years and hundreds of thousands of dollars buying the rest of the city block through 1927. The theater was one of several structures built around the eastern terminus of the George Washington Bridge to northern New Jersey, which was developed around the same time. Loew's had specifically chosen the site because it was in a growing middle-class neighborhood, close to two New York City Subway stations at 175th Street/Fort Washington Avenue and 181st Street/St. Nicholas Avenue. After the assemblage had been completed, Cohen sold the sites in February 1928 to the Highbridge Realty Corporation, which was controlled by Loew's Inc. president Nicholas Schenck

Lamb was hired to design the theater, and he filed plans for the structure with Manhattan's Bureau of Buildings in March 1928. Originally, the theater was supposed to be one story tall and was planned to cost an estimated $1.25 million. The Aronberg-Fried Company was hired to construct the theater in May 1929. Loew's initially considered naming the venue the Marcus Loew Memorial Theatre but ultimately decided against it. After ten thousand people suggested names for Loew's theater on 175th Street in early 1930, Loew's decided to name it the Loew's 175th Street Theatre. A week before the Loew's 175th Street was to be dedicated, the opera singer Tito Schipa was invited to test out the acoustics, and a large American flag (dubbed the theater's official flag) was draped over the building. The Loew's 175th Street cost $3 million in total to construct. It had numerous ground-level storefronts, many of which had been leased out prior to the theater's opening. The theater was one of several large movie palaces in Upper Manhattan, which, in 1930, had 5% of the borough's population but nearly 20% of its movie palaces.

1930s to 1960s

The theater opened on February 22, 1930, to coincide with the observance of Washington's birthday. The opening was marked by a Boy Scouts parade through Washington Heights. Initially, the Loew's 175th Street screened films and live stage shows; the first program included the MGM film Their Own Desire and the musical revue Pearls. The theater's first month was less profitable than expected, and the Loew's 175th Street stopped presenting stage shows in April 1930. When the George Washington Bridge opened in 1931, Loew's considered re-adding stage shows as a result of increased patronage from New Jersey residents. These stage shows originally opened on Saturdays and ran for one week. In September 1932, the shows were rescheduled to open on Fridays instead. To attract visitors, and amid a decline in the number of newly released films, Loew's considered hosting vaudeville shows at the theater in 1936. Starting in 1939, Loew's reduced ticket prices for films at the 175th Street Theatre during weekends.

Loew's implemented a new schedule of film screenings in 1942, in which the theater displayed three double features every two weeks, rather than two double features every week. Following a 1948 ruling by the Supreme Court of the United States, Loew's Theaters was forced to split up its film-production and film-exhibition divisions. As part of the split, Loew's Theatres was compelled to sell either the 175th Street Theatre or the nearby Rio Theatre; however, the sale was allowed to be deferred based on whether there was another theater in the neighborhood that screened first-run films. In 1953, a stereophonic sound system was installed behind the screen. The Loew's 175th Street Theatre and all of Loew's other theaters were taken over by Loew's Theatres Inc. the next year, while the production division was spun off into Loew's Inc. The theater screened many films in the years after World War II, including musicals, dramas, epics, and comedies.

Meanwhile, by the 1960s, Loew's Theaters Inc. had begun to struggle financially, and the chain closed some of its larger theaters due to high expenses. Despite these difficulties, Loew's Theaters Inc. initially tried various tactics to keep the 175th Street Theatre open. In 1960, Loew's installed an automatic box office machine called Vendaticket at the theater, which sold tickets to patrons. The chain also hosted other events at the theater; for example, American football games were screened there in 1964. However, the theater struggled financially, particularly since it could no longer rely on getting new films from Loew's production studio. Under Loew's management, the 175th Street Theatre screened its last film, 2001: A Space Odyssey, in 1969. That April, the televangelist Frederick J. "Reverend Ike" Eikerenkoetter II and his wife watched 2001: A Space Odyssey there. Reverend Ike was so enamored with the theater's design that he asked to buy it so he could move in the next day.

1970s to 2000s

In April 1969, Reverend Ike paid $600,000 for the theater and renamed the building the United Palace. Reverend Ike took a $300,000 mortgage loan from the Loew's Theatre and Realty Corporation. and he paid Loew's the same amount. He converted the United Palace into a building for his congregation, a non-denominational church called the United Church, Science of Living Institute. Over the next several years, Reverend Ike spent $2 million redecorating the theater in the Louis XV style, and he paid off the mortgage five years before it was scheduled to come due. The congregation also began restoring the theater's pipe organ, which was dedicated as the Robert Morton Organ. At the time, the United Palace was one of the few movie palaces in New York City that retained their original organs. The New York City Landmarks Preservation Commission (LPC) considered designating the theater as a landmark in 1970. However, United Palace objected to the proposal, and the landmark status was not granted at that time.

The mortgage on the United Palace building had been paid off by 1973, five years ahead of schedule. At the congregation's peak in the 1970s, the theater attracted up to 5,000 congregants per service, and the church had millions more followers around the world. At the time, that the majority of congregants were black. Reverend Ike gave sermons from the theater's stage every weekend, and he also hosted annual prayer meetings at the United Palace. The theater hosted other church activities as well, including seminars, counseling, and yoga lessons. The congregation started to shrink in the 1990s, and Latin American music acts began performing at the theater in the 1990s and 2000s. Even so, the church continued to spend several million dollars on the theater's upkeep over the years.

By the 2000s, the United Palace was nicknamed the "Latin Radio City Music Hall" and hosted salsa concerts, bachata concerts, and some film screenings. After Reverend Ike retired in 2007, his son Xavier Eikerenkoetter took over the congregation. The main auditorium was renovated to accommodate events around that time, and the Eikerenkoetter family began renting out the theater for events. The United Palace rapidly gained popularity as an indie music venue starting in March 2007, hosting ten sold-out indie music performances in six weeks.

2010s to present

By the 2010s, the congregation met in a small storefront, while the main auditorium was used as a performance venue. At the time, Xavier estimated that about 100 congregants met there every Sunday. Xavier Eikerenkoetter founded the United Palace of Cultural Arts (UPCA) in 2012 to present events and shows at the theater. In 2013, UPCA executive director Mike Fitelson launched a campaign to raise money for a 50-foot screen and digital projection system in the theater. He solicited donations through the crowdfunding website Indiegogo. By that August, the UPCA had raised $50,000 toward the screen's construction. The UPCA launched a film series called Sundays at the Palace in 2014, in which classical films are shown at the theater every week.

In late 2015, the LPC hosted a public hearing on whether to designate the United Palace as a city landmark. This was part of a review of 95 listings that had been calendared by the LPC for several decades but never approved as city landmarks. The exterior was made a New York City designated landmark on December 13, 2016; however, the interior is ineligible for landmark preservation because the LPC does not give interior-landmark designations to houses of worship. The church opposed the landmark designation, citing the added cost and time to do any work on the building, use restrictions, and their fifty-year history of preserving the theater entirely with private funds. The church attempted to have the designation overturned but later withdrew their objections.

Local resident and librettist Lin-Manuel Miranda donated $100,000 to the theater in 2016 for the addition of a projector. In October 2016 the New York Theater Organ Society began restoration of the United Palace's organ but its progress was last updated in 2018.

Operation

The non-profit United Palace of Cultural Arts (UPCA) was founded in 2012 and functions as a community arts center. UPCA works to produce performances for youth arts organizations through grants and fundraisers.

As of 2018, the church is named the United Palace of Spiritual Arts. The church is a non-denominational spiritual arts community. In 2017, the Eikerenkoetter family "retired from all and operations".

Notable performances and films

When the Loew's 175th Street Theatre was in operation, Hollywood stars appeared at the theater to host films, including Joan Crawford, Judy Garland, Eleanor Powell, and Roy Rogers and Dale Evans. In addition, Herman Bing performed there in 1937, as did Ed Sullivan in 1946, Al Jolson in 1949, and Alan Freed and his Rock 'n Roll Stage Show in 1958. After the theater was converted into a church, it hosted events such as recitals by the American Theatre Organ Society, as well as a 2003 performance of the Christmas pageant Nativity: A Life Story.

Musical performers since the 2000s have included the Berlin Philharmonic, Tego Calderón, Van Morrison, Allman Brothers Band, Iggy and the Stooges, and Modest Mouse. In 2007, Sir Simon Rattle appeared at the theater conducting the Berlin Philharmonic in Igor Stravinsky's ballet The Rite of Spring danced by public school students and choreographed by Royston Maldoom. The following year, a performance of Leonard Bernstein's Mass was given as part of the celebration of the 90th anniversary of that composer's birth.

In 2015, to celebrate the centennial of Fox Studios' founding, the United Palace screened a series of Fox films, beginning with A Fool There Was and Bright Eyes. On April 7, 2019, the United Palace of Spiritual Arts celebrated its 50th anniversary in the venue with a special screening of the sci-fi classic 2001: A Space Odyssey (the last movie shown at Loew's 175th before it closed as a commercial movie house in 1969). On December 13, 2022, it was announced that the United Palace would be the venue for the 76th Tony Awards, which took place on June 11, 2023.

Impact

Critical reception

When the Loew's 175th Street opened, the New York Herald Tribune described the theater as "combining the splendor of ancient Oriental beauty with the utmost in modern construction". The architectural style of the theater has been described as "Byzantine-Romanesque-Indo-Hindu-Sino-Moorish-Persian-Eclectic-Rococo-Deco" by David W. Dunlap of The New York Times. Dunlap wrote later that Lamb borrowed from "the Alhambra in Spain, the Kailasa rock-cut shrine in India, and the Wat Phra Keo temple in Thailand, adding Buddhas, bodhisattvas, elephants, and honeycomb stonework in an Islamic pattern known as muqarnas." The AIA Guide to New York City called it "Cambodian neo-Classical" and likened it to Lamb's Loew's Pitkin Theatre in Brownsville, Brooklyn.

New York Times reporter Nathaniel Adams called it simply a "kitchen-sink masterpiece", while Vivien Raynor wrote for the same newspaper that the theater was a "preposterous mass" with elaborate terracotta ornamentation. Writing for Newsday in 1999, Diane Werts said the United Palace's "splendor" provided a contrast with "today's shoebox movie houses". A writer for Bulletin said in 2001 that the auditorium "must originally have glowed like the inside of a jewel box", and Owen Moritz of the New York Daily News said in 2005 that the United Palace and the other Wonder Theatres "are generally regarded as among the finest movie houses ever built". The theater was also featured in a 1991 exhibition of New York City's movie palaces at the City College of New York.

Film and TV shoot location

The United Palace has served as a location in film and television, including John Wick: Chapter 3 – Parabellum, the NBC TV series Smash, the Netflix series Luke Cage episode "Blowin' Up the Spot," and the HBO series Crashing episode 2.4 "Porter Got HBO." It was also used in the FX TV series Pose, and in the third season of the Hulu series Only Murders in the Building. The venue was featured in Billy Joel's music video for his 2024 single "Turn the Lights Back On," marking the singer's return to releasing music after over 30 years.

Gallery

• Exterior
• The corner of Broadway and West 175th Street
• The vertical sign
• The building's dome at the corner of Wadsworth Avenue and West 176th Street, featuring the "Miracle Star of Faith"

• Interior
• The base of a column in the lobby
• A column on the main staircase to the mezzanine
• The base of a column in the mezzanine
• A detail from a mezzanine wall

See also

• Architecture
• New York City

• List of buildings and structures on Broadway in Manhattan
• List of New York City Designated Landmarks in Manhattan above 110th Street

References

Notes

1. Contemporary sources give a date of May 1929, but Landmarks Preservation Commission 2016, p. 10 gives a conflicting date of May 1928.

Citations

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3. ^ Landmarks Preservation Commission 2016.
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8. United Palace of Cultural Arts website
9. ^ Landmarks Preservation Commission 2016, p. 8.
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Sources

• United Palace (Formerly Loew's 175th Street Theatre) (PDF) (Report). New York City Landmarks Preservation Commission. December 13, 2016.

External links

• Official website
• Cinema Treasures record for United Palace

• Music venues in Manhattan
• Cinemas and movie theaters in Manhattan
• Movie palaces
• Theatres in Manhattan
• Churches in Manhattan
• Theatres completed in 1930
• Washington Heights, Manhattan
• Loew's Theatres buildings and structures
• Broadway (Manhattan)
• Thomas W. Lamb buildings
• 1930 establishments in New York City