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Influencer

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Influencer is a term traditionally associated with someone who influences others using inspiration and guidance, however, more recently the term has been associated specifically with people who influence and guide the interest of others using social media (also referred to as a social media influencer). The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services. Types of influencers include fashion influencer and virtual influencer. Some types of influencers are associated with specific social media apps such as TikTok influencers, Instagram influencer, or Pinterest influencer.

As of 2023, Instagram is the social media platform on which businesses spend the most influencer marketing advertising dollars. However, influencer can exert their influence on any type of social media network. Thus, Instagram's leadership in the influencer marketing space has been under assault by platforms such as LinkedIn, TikTok and Roblox.

Definitions

Influencers may be celebrities of any type with large social media followings, including people who are mainly internet celebrities. Following the National Collegiate Athletic Association v. Alston ruling by the Supreme Court of the United States in 2021, pre-college and college athletes became eligible for student athlete compensation for use of their personality rights as influencers without loss of athletic eligibility and education-related benefits, which broadened the influencer landscape to people who might not yet be celebrities.

History

It has been suggested that parts of Internet celebrity (Influencers and marketing networks) be moved into this page. (Discuss) (March 2024)
Section 'Influencers and marketing networks' not found

Marketing

This section is an excerpt from Influencer marketing.
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States. The FTC started enforcing this on a large scale in 2016, sending letters to several companies and influencers who had failed to disclosed sponsored content. Many Instagram influencers started using #ad in response and feared that this would affect their income. However, fans increased their engagement after disclosure, being happy that they were landing such deals. This success led to some creators creating their own product lines in 2017. Some influencers fake sponsored content to grain credibility and promote themselves. Backlash to sponsored content became more prominent in mid-2018, leading to many influencers to focus instead on authenticity.

Definitions

This section is an excerpt from Influencer marketing § Influencers. Template loop detected: Template:Excerpt

Notes

  1. "influencer: noun". Merriam-Webster. Retrieved March 3, 2024.
  2. "Influencer". Cambridge Dictionary. Retrieved March 3, 2024.
  3. Ohlheiser, A.W. (August 6, 2020). "A guide to the TikTokish apps that want to be the next TikTok". MIT Technology Review. Retrieved March 3, 2024.
  4. "Video captures men spraying Instagram influencer's dog during alleged robbery". CNN. Retrieved March 3, 2024.
  5. "Instagram Influencer Marketing: A Complete 2024 Guide". Shopify. Retrieved March 3, 2024.
  6. Lepitak, Stephen (April 17, 2023). "Instagram Remains a Priority Platform for Marketers. Here's Why". Ad Week. Retrieved March 3, 2024.
  7. Bain, Phoebe and Gillian Follett (March 1, 2024). "HOW LINKEDIN IS BECOMING A HOT SPOT FOR INFLUENCER MARKETING". Ad Age. Retrieved March 3, 2024.
  8. McDowell, Maghan (February 27, 2024). "Influencer marketing has arrived on Roblox". Vogue Business. Retrieved March 3, 2024.
  9. Schulz, Madeleine (February 9, 2024). "The Instagram era of influencer brands is over. What now?". Vogue Business. Retrieved March 3, 2024.
  10. Murphy, Dan (June 21, 2021). "Supreme Court unanimously sides with former college players in dispute with NCAA about compensation". ESPN. Retrieved March 3, 2024.
  11. Lipiner, Bryan (16 September 2020). "What is Influencer Marketing? An Industry on the Rise". babson.edu. Retrieved 2021-03-10.
  12. Martineau, Paris. "The WIRED Guide to Influencers". Wired. Retrieved 2021-03-10.
  13. Srivastava, Pallavi. "Influencer Marketing: How It Can Make Your Brand Tick". Business Insider. Retrieved 2021-03-10.
  14. "FEDERAL TRADE COMMISSION 16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising" (PDF). Federal Trade Commission. November 2010. Retrieved 2 April 2018.
  15. Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 215–219. ISBN 978-1-9821-4686-3.
  16. Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 224–225. ISBN 978-1-9821-4686-3.
  17. Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 253–254. ISBN 978-1-9821-4686-3.