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Annmarie Hanlon

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Annmarie Hanlon is an academic at Cranfield University, author of digital marketing textbooks and contributes to debates on emerging technology. She has spoken to the Daily Mail and Sky News about Christmas adverts, to Metro about Elon Musk's Twitter takeover and to the BBC about disabled influencers.

Education

Hanlon was born in Bedford, England and studied at the University of London, gaining a BA in French and linguistics. She later took the Chartered Institute of Marketing's postgraduate diploma, winning the best results worldwide. After an MBA, she studied for a PhD at the University of Derby, focusing on the strategic application of social media.

She is a Fellow of the Chartered Institute of Marketing, a Fellow of the Higher Education Academy and a Court Assistant of the Worshipful Company of Marketors.

Career and Publications

She worked as a marketing and business consultant for over 25 years, later moving into academia. Hanlon taught social media management at the University of St Gallen business school (2016, 2018) and joined Cranfield school of management in 2019. She is course director for MSc marketing and leadership. Hanlon is the editor of the marketing series of talks for HST. Florida International University (FIU) invited Hanlon as a Visiting Fellow to its international executive MBA programme (2022, 2023).

She has published textbooks and reference books on digital business, digital marketing and social media marketing. The third edition of the textbook Digital Marketing (publication March 2025), is used in over 100 universities and has been translated into Greek.

  • Digital Business, Strategy, Management & Transformation
  • The SAGE Handbook of Digital Marketing, co-edited with Tracy L. Tuten
  • The SAGE Handbook of Social Media Marketing
  • Digital Marketing, Strategic Planning & Integration
  • The Digital Marketing Planner

Charity

Hanlon was invited to join the Prince's Trust boards for Beds, Buck and Herts, and later Staffordshire (1992/97). Subsequently, she was invited to become a trustee for Birmingham School of Acting (2000/06). She later became a trustee for the Bat Conservation Trust (2009/12) and The Homeless Foundation (2007/14).

Awards and honours

References

  1. "John Lewis Christmas ad: How the cost of living crisis changed the battle for best festive advert". Sky News. 11 November 2022. Retrieved 3 January 2025.
  2. Jackson, Fiona (11 November 2022). "Why we love John Lewis at Christmas: The psychology behind festive adverts and why they pull on our heartstrings". Daily Mail. Retrieved 3 January 2025.
  3. Hamill, Jasper (21 October 2023). "'Malevolent force' or haven for free speech? How Elon Musk turned Twitter upside down". Metro. Retrieved 3 January 2025.
  4. Cassidy, Johny (25 February 2021). "The disabled influencers making their mark on social media". BBC News. Retrieved 3 January 2025.
  5. "Dr Annmarie Hanlon". Cranfield university. Retrieved 3 January 2025.
  6. "Dr. Annmarie Hanlon". HSTalks. Retrieved 3 January 2025.
  7. Hanlon, Annmarie (March 2024). Digital Business Strategy, Management & Transformation. SAGE Publications Ltd. pp. 1–312. ISBN 9781529624229. Retrieved 3 January 2025.
  8. Hanlon, Annmarie; Tuten, Tracy L (June 2022). The SAGE Handbook of Digital Marketing. SAGE Publications Ltd. pp. 1–592. ISBN 9781529743791.
  9. Hanlon, Annmarie; Tuten, Tracy L (June 2022). The SAGE Handbook of Social Media Marketing. SAGE Publications Ltd. pp. 1–552. ISBN 9781529743784. Retrieved 3 January 2025.
  10. Hanlon, Annmarie (January 2022). Digital Marketing Strategic Planning & Integration (Second ed.). SAGE Publications Ltd. pp. 1–480. ISBN 9781529742800. Retrieved 3 January 2025.
  11. The Digital Marketing Planner. SAGE Publications Ltd. January 2022. pp. 1–160. ISBN 9781529742787. Retrieved 3 January 2025.