Serbia Fashion Day

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Fashion show in Paris, France

Serbia Fashion Day
Genre	Fashion show, exhibitions
Frequency	Annually
Location(s)	Paris, France
Founder	Vesna de Vinca
Next event	25. 1. 2025.
Participants	Serbian and international designers, industry experts
Attendance	3,000/year
Website	Official website

Serbia Fashion Day (Srpski dan mode, SFDay ) is an annual haute couture event held in Paris, dedicated to promoting Serbian designers, culture and renown Serbian individuals on the international stage. This event provides a platform for Serbian creators to showcase their collections during and around the prestigious Paris Fashion Week.

History and significance

Serbian Fashion Day was established in 2016 in residency of Republic of Serbia on Trocadéro Square, and has since then become a traditional event that gathers Serbian designers, artists, and fashion enthusiasts in Paris, France. The event aims to promote Serbian fashion and culture and to establish cooperation between Serbian and international fashion professionals.

Organization

The event is organized under the patronage of the Ministry of Foreign Affairs of the Republic of Serbia and with the support of the First Lady of Serbia, Tamara Vučić. The project is authored by known journalist and producer Vesna de Vinča, known for her contributions to promoting Serbian culture and fashion on the international level. Event is held for the prominent and important figures from France and the world, journalists and international media.

History

Serbia Fashion Day includes fashion shows, exhibitions, and cultural programs that showcase the work of Serbian designers. For example, during the 2023 event, collections inspired by the life and work of Nikola Tesla were presented, including:

"Tesla Sculptures" by designer Dejana Milosavljević
"Tesla – Seed from Lika" by designer Jelena Mandić
"Women really loved Tesla" by designer Mladen Milivojević Baron
"3 6 9 Tesla" by designer Bata Spasojević

SFDay 2016

SFDay 2017

SFDay 2018

SFDay 2019

The Serbian Fashion Day in 2019 was held at the Residence of the Serbian Ambassador in Paris. The event, inspired by the book "Serbia the Land of Lilacs," featured collections from designers such as Marija Sabic and Mladen Milivojevic Baron. The manifestation was dedicated to H.R.H. Prince Aleksandar Karađorđević of Yugoslavia of Serbia.

SFDay 2020

Due to the global pandemic, Serbian Fashion Day 2020 was held entirely online. Despite the challenges, the event successfully showcased the works of Serbian designers through virtual fashion shows and digital exhibitions. This adaptation highlighted the flexibility and resilience of the Serbian fashion industry.

SFDay 2021

The 2021 event marked a return to in-person gatherings after the disruptions caused by the COVID-19 pandemic. It featured a mix of live and virtual presentations, allowing broader participation. Collections presented during this edition emphasized resilience and creativity, with many designers drawing inspiration from the challenges of the previous year.

SFDay 2022

In 2022, Serbian Fashion Day focused on the theme of "Tradition and Modernity," showcasing collections that blended traditional Serbian motifs with contemporary fashion trends. The event included collaborations with international designers, enhancing the global reach of Serbian fashion. The program also featured workshops and panel discussions on the future of fashion.

SFDay 2023

The 2023 edition of Serbian Fashion Day featured collections inspired by the life and work of Nikola Tesla. Notable presentations included "Tesla Sculptures" by Dejana Milosavljević, "Tesla – Seed from Lika" by Jelena Mandić, "Women really loved Tesla" by Mladen Milivojević Baron, and "3 6 9 Tesla" by Bata Spasojević. This event received significant media coverage, highlighting the creativity and innovation of Serbian designers. :contentReference{index=1}

SFDay 2024

Serbian Fashion Day 2024 continued to build on the success of previous years, showcasing the latest collections from leading Serbian designers. The event emphasized sustainability and innovation in fashion, with several designers presenting eco-friendly collections. The event also included cultural performances and exhibitions, further enriching the experience for attendees. :contentReference{index=2}

These programs offer Serbian designers the opportunity to present their work to an international audience and media.

Media Impact

Serbian Fashion Day attracts the attention of international media and fashion experts, contributing to the affirmation of Serbian fashion on the global stage. The event has been covered by numerous publications and media, highlighting the creativity and innovation of Serbian designers.

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