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Chingo Bling (born Pedro Herrera III) is a Mexican American rapper from Houston, Texas. He is known for his gimmick as a Tamale Kingpin, dressed with his notable cowboy boots adorned with the Nike logo.
Chingo Bling graduated from Trinity University in San Antonio, Texas with a BS in business administration, was a member of the national business fraternity ΑΚΨ, and is CEO and founder of the record label Big Chile Enterprises.
In Character
Chingo Bling parodies popular rap songs into comedy, while rapping in broken English as part of his image, however, he is fluent in English. Chingo Bling's attire is a cross between hip-hop urban wear and western cowboy wear. His outfit includes:
- Cowboy boots made of ostrich leather and adorned with a Nike logo, the popular Swoosh.
- Jerseys or screen printed shirts
- Cowboy hats
- Baggy shorts
Branding
Chingo Bling is known for his unique approach in merchandising items. Aside from the regular merchandise such as t-shirts, hats, DVDs and CDs, he promoted his own product lines which where atypical for rappers.
Among the most notable items are:
- Bobble heads: Limited edition bobble heads made in his likeness include G.I. Chingo, Chingo Bling Blue Jersey, Chingo Bling Green Jersey, Chingo Bling Black Jersey, and Slabble Head, which features the bobble head driving a red car similar to the one he actually drives as part of the set up.
- Hot sauce: He has also created his own version of hot sauce. The label depicts him breathing fire, comically implying the hot sauce really is that hot.
- Tamale Ornaments: First appearing in 2005, these are miniature versions of tamales, a holiday staple in most Latin homes. These are meant to decorate Christmas trees. The original tamales came three in a miniature wooden box and his holiday CD.
- Coloring Books: Intended for children, Chingo Bling's coloring books is 20 pages long and features caricatures of Chingo Bling and friends.
Label Bidding War
In early 2006, Chingo Bling made headlines when he drew the attention of major record labels eager to sign him, including Bad Boy Latino, Universal Records, Asylum (owned by Warner Music Group), Capitol Records, and Atlantic Records. On April 1, 2006, he made the announcement on Chicano Radio Network that he has signed a distribution deal Asylum Records. While he still maintains his independent status from the label, his $80 million dollar distribution deal will manage to give him major financial backing for his up coming projects.
Controversy
Chingo Bling had been criticized for the title of his upcoming album "They Can't Deport Us All". He was interviewed in CW39 News and said his family taco truck has been shot at, vandalized and eventually stolen. He also stated he has been receiving racist death threats, but still does not wish to change his album's title.
Chingo also alleges that he was refused the opportunity to appear at a scheduled in-store album signing at a Dallas shopping mall as a direct result of the controversy surrounding his clothing and album name.. He also asserts that is the target of numerous Conservative journalists and bloggers who criticize him because of his music and marketing concepts related to immigration.
Media
He has been featured in an MTV documentary about Houston rap. He has been featured on several episodes of BET Series Beef. Chingo Bling was also featured with Nelly and Paul Wall on a remix of Nelly's "Grillz" song. He has made cameos in Chamillionaire's videos "Turn It Up" and "Ridin'". He was also featured in Pepsi's Yahoo! "Houston Mic Pass" with Lil' Flip, Chamillionaire, Trae, Bun B, Short Dawg, H.A.W.K, Magno and Mike D. He is featured in the N.O.R.E. video "Mas Maiz" along with Fat Joe, Lil Rob, Nina Sky, Lumidee, JT, LiL Fish, Big Mato & Negra of LDA.
Chingo Bling appeared in a short video entitled Chingo Bling: Fruit Picker on mun2. This video was later nominated for a Webby. In addition to his mun2 videos, Chingo Bling has also appeared on Pitbull's La Esquina on the topic of selling, or "hustling" his products.
Chingo Bling, Paul Wall, and Eddie Deville were featured on Kingz Of Spring Break 2, released in 2006. His latest album will be titled They Can't Deport Us All which will be released August 2007. His video for the single "This N Like That" debuted on 3/20/07 in the music channel mun2.
Discography
Mixtapes
- Chingo Bling 4 President(10,263) Total Sales
- Air Chingo The Mextape (2,346) Total Sales
- El Mero Chingon (3,452) Total Sales
- Dura En La Pintura (6,826) Total Sales
- They All Want Him, But Who Can Afford Him?! (8,846) Total Sales
- "I Ain't Dead Putos!" Greatest Chits (10,358) Total Sales
"Americas Faborite Wetback" Total sales?
Mainstream albums
The Tamale Kingpin
- Released: May 5th, 2004
- Label: Big Chile Enterprise
- Chart positions: 80 (Billboard Top Rap Albums)
- Chart positions: 125 (Billboard Top 200)
- Chart positions: 115 (Billboard Top Hip-Hop Albums)
- Chart positions: 58 (Billboard Top Latin Albums)
- US Sales: 159,624 (Total Sales)
- Singles: "Walk Like Cleto"
|align="left"|They Can't Deport Us All
- Released: August 14, 2007
- Label: Asylum Records/Warner Bros. Records
- Chart positions: 10 (Billboard Top Rap Albums)
- Chart positions: 25 (Billboard Top 200)
- Chart positions: 11 (Billboard Top Hip-Hop Albums)
- Chart positions: 3 (Billboard Top Latin Albums)
- Chart positions: 3 (Billboard Top 10 Heatseeker's)
- Last RIAA description:GOLD
- US Sales: 450,123 (Total Sales)
- Singles: "This And Like That", "Do The Lasso", "Do It"
His biggest fan is Juan Galvan from Dalla,Texas.
See also
References
- Latin Hip Hop News - "Interview with Chingo Bling"
- ^ Latin Hip Hop Interview - "Chingo Bling Knocks Down Industry Borders"
- Bolden, Janee. Chingo Bling Ends Label Bidding War. SOHH.com. March 31 2006. Retrieved on February 10 2007.
- Mears, Bill. Chingo Bling Signes Disribution Deal with Asylum. xxlmag.com. August 10 2006. Retrieved on February 10 2007.
External links