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Mitchum is a brand of deodorant, owned by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day".
The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped.
Complaints have been recorded of the product bleaching clothes. Also, there have been complaints of rashes developing with the new active ingredient.
Availability
It is available as a roll-on, spray, stick and powder. Its efficacy comes from the inclusion of an anti-bacterial.
Links
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