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Gnomes (South Park)

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In the South Park episode entitled Gnomes (Underpants Gnomes), The Underpants Gnomes are a community of underground gnomes who collect underpants.

The Underpants Gnomes have a three-step business plan, consisting of:

  1. Steal underpants
  2. ???
  3. Profit!

Where none of the gnomes actually knows what the second step is, and all of them assume someone else within the organization does.

A similar business model is also found in one episode of Arthur, where an organization of pets form the Sock exchange.

See also: Slashdot trolling phenomena.