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Mitchum is a brand of deodorant,that was launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day". It is an efficient anti-perspirant product; however, some users may find the solid division of this deodorant to cause a burning irritation and rash after 2-3 days; the most intense pain occurs during this period, and after 2-3 more days use the burn largely disappears; however, a rash will remain present and some irritation and burning will be present.
The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped.
Complaints have been recorded of the product bleaching clothes. Also, there have been complaints of rashes developing with the new active ingredient.
Availability
It is available as a roll-on, spray, stick and powder. Its efficiency comes from the inclusion of an anti-bacterial.
Links
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