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The Guardian

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'The Guardian' is a British newspaper published by Guardian Newspapers Limited. It is a serious broadsheet newspaper with liberal politics.

'The Guardian' is part of the Guardian Media Group which also publishes 'The Observer' Sunday newspaper, the 'Manchester Evening News', and their sister website 'Guardian Unlimited', one of the most popular online news resources on the Internet.

It is sometimes known affectionately as the 'Grauniad' because it was noted for typographical errors.

The term 'Guardian Reader' is often used pejoratively. The stereotype of a 'Guardian Reader is a person with liberal politics, rooted in the 1960s, regularly eating lentils, wearing sandals and believing in alternative and natural medicine.

History Originally called the 'Manchester Guardian', it was founded in Manchester in 1821 by a group of non-conformist businessmen headed by John E. Taylor|John Edward Taylor. The first edition was published on May 5, 1821, and it became a daily paper in 1855.

Its most famous editor, Charles Prestwich made The Guardian into a noted newspaper.

In June 1936, to avoid death duty ownership of the paper was passed to the Scott Trust. The paper was then noted for its eccentric style, its moralising and its detached attitude to its finances.

In 1964 the paper moved to London, losing some of its regional agenda but heavily subsidized by sales of the 'Manchester Evening News'. The financial position remained extreme; at one time it was in merger talks with 'The Times'. The paper consolidated its left-wing stance during the 1970s and 1980s but was both shocked and revitalised by the launch of 'The Independent' in1986 which challenged for similar readers and provoked the entire broadsheet industry into a fight for circulation. In 1988 it had a significant redesign, as well as improving the quality of its print and cutting down on the typographical errors that had previously characterized it. The paper declined to participate in the broadsheet 'price war' started by Rupert Murdoch's'The Times'in 1993.

The'Guardian'and its parent groups are a participant in Project Syndicate established by George Soros; how the broadsheets brightened up.