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J Allard

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James Allard (commonly known as J) is a Corporate Vice President and the Chief XNA Architect at Microsoft. He is also a founder of Microsoft's first foray into the video game industry, the Xbox. Allard oversees all design and engineering for the Xbox console, peripherals, Microsoft's multiplayer online service Xbox Live, as well as development tools for video game developers. His responsibilities for Xbox carried over to Microsoft's 2005 video game console, the Xbox 360.

While he had come under some criticism from video game enthusiasts for his complete image makeover that seemed to coincide with his role as a top publicity figure for the Xbox brand of products, it has never been proven. Many think that his new image, (Earring, designer shirts with metallic accents, shaved head, in contrast to his previous partially bald crown and plaid wardrobe) is an example of Microsoft (And game companies in general) pandering to the superficial credibility standards held by teenagers, while it may just be who he is.

He is actually best known in the software field for his historic memo about the coming rise of the internet sent to Microsoft leaders in the mid 90s, reshaping the direction of the entire company. He was educated at Boston University, earning a bachelor's degree in computer science. Allard has also been known to play The Game as part of Team Pink.

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