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Revision as of 04:21, 22 February 2009 by 68.11.89.34 (talk) (→Availability)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) This article is about a deodorant. For the actor, see Robert Mitchum. | This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Mitchum" – news · newspapers · books · scholar · JSTOR (November 2007) (Learn how and when to remove this message) |
Mitchum is a brand of deodorant, launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day". It is an efficient anti-perspirant product containing the maximum concentration of active ingredient Aluminum Zirconium Tetrachlorohydrex GLY (20%) currently allowed.
The gel version of their product used to contain 20% of the anti-perspirant Aluminum Zirconium Tetrachlorohydrex Gly. The formula has since been changed to Aluminum Sesquichlorohydrate, and the slogan "So effective you could skip a day" has been dropped.
Availability
It is available as a roll-on, spray, stick and powder. Its efficiency comes from the inclusion of an anti-bacterial.
2007 saw the launch of the Smart Solid stick with a patented water-based formula.
Mitchum now comes in various scents and currently contains 25% Aluminum Sesquichlorohydrate.
mitchum are stupid people who think they know everthing and think they can their way out of everything
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