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Hollister Co. is a clothing store that targets high school students ages fourteen through eighteen. The Hollister concept was formed in 2000, the first store opening in 2002 at the Topanga Canyon Mall in Canoga, CA. Hollister Co. is a brand under Abercrombie & Fitch Co., which also includes the lifestyle brands of Abercrombie & Fitch, abercrombie, and Ruehl no. 925. Contrary to popular belief, Hollister Co. was not named after a city in California -it is named after Hollister Ranch, located near Santa Barbara, California. (Hollister, California is actually located about one hour inland and has no connection with the company).
Hollister Co. is one of the few brands to create an entire look to its stores. The actual store layout much like an Abercrombie and Fitch store, with the entrance bearing a large poster of the main marketing used during the current season and fake palm trees scattered around the perimeter; however, the look of the store could not be more different. The entrance of the store is a teal wooden boardwalk leading into the dude's and betty's side of the store. Over the boardwalk is a clay tile roofing, held up by a few beige wooden poles. On each side of the boardwalk are two manicans dressed in the latest Hollister Co. apparel. In addition, the windows on the outside of the store are lined with shutters. Entering the store, the worn look continues on, with leather chairs set around with the latest magazines sitting on nearby tables. The clothing is illuminated by dim lighting, creating an amazing feel to the store. The signature scent, Hollister Co., fills the air and smells of the beach. Entering the main room of the store, where the cash registers are located, a brown "mesh" lines the ceiling, where a California and American flag hang. Behind the cash register are surfboard shelfs and the front of the cash register counter has popular magazines and CD's laying around for sale.
A rewards program called Club Cali runs at Hollister Co. The program starts off with a Red card at the $0-$500 levels. Once a Red cardholder hits the $500 mark, Hollister Co. will send a personalized Gold Card, and when the $1000 level is reached, Gold becomes Platinum. The Club Cali program gives one point for every dollar spent. These points can be traded in for mechandise such as autographed CDs, surfboards, and the like.
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