This is an old revision of this page, as edited by Gilliam (talk | contribs) at 20:45, 2 December 2005. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Revision as of 20:45, 2 December 2005 by Gilliam (talk | contribs)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)Hollister Co. is a clothing store that targets high school and college students roughly around the ages of 16 through 22. The Hollister concept was formed on February 12, 2000, the first store opening in 2002 at the Topanga Canyon Mall in Canoga Park, California. Hollister Co. is a wholly-owned subsidiary under Abercrombie & Fitch Management Co., which includes the lifestyle brands of Abercrombie & Fitch, abercrombie, and Ruehl no. 925. (J.M. Hollister LLC is a wholly-owned subsidiary of Abercrombie & Fitch Stores, Inc.)
Despite what some may think, Hollister Co. was not named after the city in California nor does it have anything to do with the collection company JM Hollister Inc. that was established in 1963 in Fresno, California - it is named after Hollister Ranch, a prime (albeit privately owned) surfing spot located near Santa Barbara, California (Hollister, California is not a coastal town and has no connection with the company).
However, according to the label for Hollister Co.'s "Jake" cologne for men, the company is putting forth the idea that the store is named for its founder, a certain 'John Hollister' and that the cologne is named after his son Jake Hollister (who, judging from the verb tense, is presumably deceased): J.M. "Jake" Hollister, son of founder John Hollister, lived by his own rules. The champion surfer traveled the globe in search of the perfect wave. John named this fragrance after him in 1962. The essence of an eternally captivating spirit.
Althought the company was actually established in 2000, Hollister Co. puts forth the date of its establishment as being 1922, and uses the number 22 on many of its goods. In May of 2002, Hollister officials sent a letter to rival brand American Eagle Outfitters accusing the company of using 22 on baseball caps and graphic T-shirts to confuse consumers into thinking they were getting Hollister goods. Specifically, the lawsuit charged American Eagle with trademark infringement and unfair competition, common law trade dress infringement and deceptive trade practices. The court was asked to order American Eagle to stop using the number and award compensatory and punitive damages. The suit was called ridiculous in the press and was thrown out of court (In fact, a federal court has ruled at least three times in four years that Abercrombie can't prevent American Eagle from selling clothes that look like Abercombie's).
Hollister Co. is one of the few brands to create an entire look to its stores. The actual store layout is much like an Abercrombie and Fitch store, with the entrance bearing a large poster of the main marketing used during the current season. But the look is very different from A&F's East Coast vibe - fake palm trees and shuttered windows immediately give the location a West Coast beach village feel. The entrance of the store is a teal wooden boardwalk leading into the men's ("Dudes") and women's ("Bettys") side of the store. Over the boardwalk is a clay tile roofing, held up by a few beige wooden poles. On each side of the boardwalk are two mannequins dressed in the latest Hollister Co. apparel. Entering the store, the worn look continues on, with leather chairs set around with the latest magazines sitting on nearby tables. The clothing is illuminated by dim lighting, creating an amazing feel to the store. The unisex signature scent, Hollister Co., fills the air and smells of the beach. Entering the main room of the store, where the cash registers are located, a brown "mesh" lines the ceiling, where a California and American flag hang. Behind the cash register are surfboard shelves and the front of the cash register counter has popular magazines and CDs laying around for sale.
A rewards program called Club Cali runs at Hollister Co. The program starts off with a Red card at the $0-$500 levels. Once a Red cardholder hits the $500 mark, Hollister Co. will send a personalized Gold Card, and when the $1000 level is reached, Gold becomes Platinum. The Club Cali program gives one point for every dollar spent. These points can be traded in for mechandise such as autographed CDs, surfboards, and the like.
Hollister Co. has recently expanded its business to Canada, with one of the first locations now open at the Toronto Eaton Centre and coming soon to Sherway Gardens.
External link
- Official website
- ANFlife.com - The Unofficial Abercrombie and Fitch, Hollister and Ruehl Online Message Forums
 | This article about retailing is a stub. You can help Misplaced Pages by expanding it. |