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WTAO-FM (92.7 FM, "TAO Rocks @ 92.7") is an Active Rock music formatted radio station licensed to Herrin, Illinois, serving the Marion-Carbondale, Illinois, area.

History

The station previously aired a Top 40 (CHR) format branded as "KISS-FM", competing with WCIL-FM, under the ownership of Clear Channel Communications. It was divested and sold to Withers Broadcasting in 2008 as part of Clear Channel's plan to exit small market radio.

Former staff

This article is in list format but may read better as prose. You can help by converting this article, if appropriate. Editing help is available. (May 2008)

• Valentine in the Morning
• Macy - now the Promotions Director for the Withers Broadcasting cluster in Marion.
• Fish - now owns WGGH in the Marion-Carbondale market
• Paxton Guy - currently Operations Manager for the Withers Broadcasting cluster in Marion.
• Red (Arrianna Nichols Loose) - now Promotions Coordingator and mid-afternoons for 92.5 WINC FM in Winchester, VA
• Aaron Tyler - now the Program Director of WKMX in Dothan, Alabama.
• JJ Kincaid - appeared via voicetracking when he was at KHKS in Dallas, Texas. Now at Z100 in New York City.
• Fabolous Fee - now living in the Chicago area.
• Patrick Steele (Laxson) - now Advertising Sales Manager for the Hot Springs Sentinel-Record in Hot Springs, Arkansas.
• Jim on the Ridge 1975-1978 Jim McCutcheon - now Production Manager for Entercom stations in New Orleans.

TAO was previously at 105.1 in the Marion-Carbondale market. The stations frequency was changed with another station that host local SIU sporting events. The switch to 92.7 has left the station largely unlistenable, with lots of bleed over from nearby stations. This change leaves this market without an alternative rock station. Local consumer electronic stores noted a small increase in satellite based radio receiver sales as a result of the frequency switch. Advertising has also suffered as a result.

External links

• Withers Broadcasting
• Facility details for Facility ID WTAO ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database

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