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The old media or legacy media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie and music studios, newspapers, magazines, books and most print publications. Many of those industries are now less profitable than they used to be and this is has been attributed to the growth of the new media.
See also
External links
- Custom Media Strategies Vs. Traditional Media Strategies
- How Old Media Can Survive In a New World, Wall Street Journal