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Revision as of 10:30, 27 January 2006 by Jmax- (talk | contribs) (spelling error in level 2 headline)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)Amsoil, Inc. is a corporation based in Superior, Wisconsin that manufactures synthetic lubricants and filters. The first to manufacture a full synthetic motor oil, transmission fluid, and differential gear lube for automobiles, which explains the slogan, "The First In Synthetics."
History
Amsoil, Inc. was founded by Col. Al Amatuzio (USAF Retired) in 1972. Prior to founding Amsoil, Amatuzio was a fighter pilot, line maintenance officer, and squadron commander during the Cold War era. Having to use synthetic lubricants in the jet engines he maintained, he became aware of the significant benefits of using synthetic instead of petroleum-based oil.
The company was initially spelled "Amzoil" for 'Amatuzio's Oil" It was then changed to Amsoil. Contrary to popular belief, Amsoil is NOT, nor has ever been a part of or a sister company of Amway. Amsoil is also not an acronym for "American Synthetic Oil"
In February 1994, Lubricants World magazine honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the pioneer in synthetic motor oil.
In August 2005 Amsoil and it's founder Al Amatuzio was featured on The History Channel's 'Modern Marvels' documentary "Lube Job" as a visionary and revolutionist in the modern motor oil market.
Business details
- President & CEO: Al "A.J." Amatuzio
- Executive Vice President/General Manager: Dean Alexander (son-in-law of Al)
- Executive Vice President - Chief Operating Officer: Alan Amatuzio (son of Al)
Amsoil distributes their products via a MLM-based network, which contains dealers, wholesale customers (non-dealers - called Preferred Customers), retail accounts, and commercial accounts.
MLM levels
Dealer
A dealer sells products to customers. There are no limitations on being a dealer, no requirements, quotas or minimums. Currently the cost is $30/year (USD) with no other startup costs. A dealer, as with all of the following accounts, must be sponsored by another Dealer.
Preferred customers
A Preferred Customer (PC) is someone who wants to purchase Amsoil products at Dealer price, but is not interested in building a business, nor making a profit on reselling Amsoil products or sponsoring other accounts. The cost of being a Preferred Customer is $20/year (USD) however there is a one-time 6-month trial membership option for $10/year. This progam is comparable to being a member of Sam's Club or Costco. About 20% is shaved off of the MSRP price of Amsoil product for Dealers and Preferred Customers. Therefore the break-even point to holding a PC accoutn is rougly $20/year.
Retail accounts
Retail-On-The-Shelf Accounts (ROTS) are physical retail outlets such as an independent parts store, repair shop, or oil change shop that carry and retail Amsoil products. These establishments must be sponsored by a dealer as the dealer gets a commission on everything the ROTS account purchases. The only requirement to be a ROTS account is a physical location (seperate from a residence), usually with a public store front, and a business address/phone number. There is a limit for any new ROTS accounts that they must have 12 or less locations.
Commercial accounts
Commercial accounts (CAs) are for business that wish to be an end-user of Amsoil products. Commercial accounts get a wholesale discount much like PCs and ROTS, however CA's are not authorized to resell Amsoil products per an agreement signed during the application process.
Catalog customers
Catalog customers is the term used to any individual customers that pay full retail price for Amsoil products. These customers can be serviced through a local dealer and physically recieve the product from them. Or this customer can order through Amsoil directly and be assigned a local dealer in which that dealer gets commission for that customer's order.
Distribution
Amsoil, Inc. manufactures their products in Superior, WI and then ships these products to their various regional distribution centers. Once the product distribution centers it is warehoused until ordered. Once a product is ordered, the regional distribution center will pull it from the shelves and ship it via UPS to the customer on the invoice. Dealers, PCs, ROTS, and commercial accounts have the option to pick up their order directly from the warehouse thus avoiding a freight charge.
Amsoil's regional distribution centers are located in:
- Anchorage, AK
- Chicago, IL
- Columbus, OH
- Dallas, TX
- Lancaster, PA
- Las Vegas, NV
- Orlando, FL
- Portland, OR
- Richmond, VA
- Superior, WI
- Wichita, KS
- Toronto, ON (Canada)
- Edmonton, AB (Canada)
- Carolina, PR (Puerto Rico - privately owned and operated dist. center)
Technology and products
Amsoil is an innovator in the synthetic lubricants industry. Amsoil is:
- First to develop an API-rated 100 percent synthetic motor oil.
- First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
- First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
- First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
- First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
- First to manufacture synthetic gear lube for automotive use.
- First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
- First to manufacture a synthetic automatic transmission fluid for automotive use.
Amsoil has a history of direct head-to-head comparisons using labratory results to show their product superiority against their competitors. Southwest Research, Inc. is usually the lab of choice using American Society for Testing and Materials methods, standards, and procedures. Many of the results of these tests are freely and openly published by Amsoil in order to support their claims of producing a superior product.
Amsoil manufcatures the following products:
- Motor oils
- Gearlubes
- Chaincase lubes
- Greases
- Hydrolauic oils
- Compressor oils
- Tranmission fluids
- Two cycle oils
- Air filters
- Oil filters (standard, full-flow, and by-pass)
- Shock therapy suspension fluid
- Propylene glycol anti-freeze/coolant
- Open gear/5th wheel compound
- Ploymer food-grade grease
- Water-resistant lithium complex grease
- Silicon spray
- Engine flush
- Octane boost
- Cetane boost
The majority of Amsoil's motor oils are PAO based synthetic lubricants. The XL line of products however are formulated on a hydrocracked basestock.
Amsoil buys PAO base stocks from Mobil Chemica] Co. They buy additives from Lubrizol and Ethyl. They buy Esters from more than one source and Grp-III base stocks from more than one source as well.
Late in 2005 Amsoil announced a licensing of technology from Donaldson and a partnership with WIX for Amsoil's new brand of Ea Filters. Donaldson produces oil and air filters for large heavy duty diesel trucks, and WIX creates filter for the light duty truck and personal vehicle market. Using the licensed nano-fiber technology from Donaldson WIX will be constructing the Ea Filters for Amsoil according to their specs.
External links
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