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The Beber Silverstein Group is a marketing company based in Miami, Florida, United States which was founded in 1972 by Joyce Beber and Elaine Silverstein. It's is a women owned Florida Certified Minority Business Enterprise, best known for its promotion of ads for Leona Helmsley whom Beber Silverstein persuaded to call herself Queen of the Palace Hotel. This has been described as "a new chapter in U.S. hotel advertising". The agency is known for culturesmithing, defined as the art of getting their clients’ products and services into the mainstream mind of the consumer. Jennifer Beber, Joyce's daughter, is the current President.
The cartoon like bubbles found on the front of their offices are an advert for their business and are considered iconic. These bubbles change every few months so there are different messages portrayed.
References
- Joyce Beber, Creator of Ads for Leona Helmsley, Dies at 80
- Joyce Beber, advertising executive, dies at 80
- Joyce Beber, Creator of Ads for Leona Helmsley, Dies at 80
- Smart Leaders Jennifer Beber
- Using the Three Kings to market your business