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| Company type | Cable television network, Subsidiary of News Corporation |
|---|---|
| Industry | Entertainment |
| Founded | 1 August 1991 |
| Founder | Subhash Chandra |
| Headquarters |  India |
| Key people | Uday Shankar (CEO) Jagdish Kumar (COO) |
| Products | Television channels, Film |
| Owner | News Corporation |
| Website | STAR TV |
Satellite Television Asia Region (STAR) is an Asian TV service owned by Rupert Murdoch's News Corporation. It is headquartered in Mumbai, with regional offices in cities Delhi and Chennai.
STAR India, is said to be the leading media and entertainment company, has the highest reach among the country's broadcasters, beaming to over 168 million people every week across India and over 65 countries across the globe.
STAR India's portfolio includes 32 channels in eight languages including STAR Plus, STAR One, STAR Gold, Channel V, STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Sky News, FX, Fox Crime, STAR Vijay, STAR News, ESPN, and STAR Sports among others.
History
The New Economic Policy of India, in 1993, led to Globalisation, Privatisation and Liberalization of Indian markets. India witnesed a rapid spurt in growth of satellite television leading to a revolution in the television industry after 1993.
Before 1993
The company was launched in 1990 by Subash Chandra Goyal as a part of Zee TV but was later bought by STAR TV (Asia. It started broadcasting five television channels in 1 January 1991 from AsiaSat 1 Satellite. Launch of The STAR TV Network pioneered satellite television in India and in the process catalyzed explosive growth in the media industry across the entire region.
After 1993
In 1993 Rupert Murdoch's News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% in 1 January 1993. Murdoch declared that:
"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"
International satellite programming has opened up competition in news and public affairs programming with BBC and CNN International challenging Doordarshan's long standing monopoly. Most of the other foreign broadcasters, for example, ESPN and the Discovery Channel, are focusing on special interest programming. Only StarTV's STAR Plus channel offers broad-based English language entertainment programs. Most of its programs are syndicated U.S. shows, for example soap operas like The Bold and the Beautiful and Santa Barbara and talk shows like Donahue and Oprah. Even when STAR Plus has a very large share of the audience in India, It is threatened by the launch of new channels.
In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units - STAR (India), Star (Greater China) and Fox International Channels.
Impact
Today STAR Broadcasting Corporation broadcasts over 60 services in 13 languages. Shows include entertainment, sports, movies, music, news and documentaries.
The number of employees at STAR is approximately 1,800 with its offices in Hong Kong, India, Taiwan, Mainland China, Dubai, Singapore, Korea, the Philippines, Pakistan, Thailand, Japan and London. The employee base of STAR truly represents a diverse workforce with people from more than 26 nationalities
Reaching over 168 million people every week across India and over 65 countries across the globe, STAR Broadcasting Corporation is watched by approximately 120 million viewers every day.
STAR Broadcasting Corporation controls over 50,000 hours of Indian programming and also owns the world's largest contemporary Indian and International film library, with more than 800 titles, featuring superstars including Amitabh Bachchan, Shahrukh Khan, Aishwarya Rai Bachchan and International superstars like Angelina Jolie and Sean Connery. In partnership with leading companies in Asia, STAR Broadcasting Corporation businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services.
STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping.
In 1994 STAR TV Network removed BBC World Service Television (now BBC World News) from the network following demands from the government of the People's Republic of China. It is alleged that the PRC government was unhappy with BBC coverage and threatened to block Star TV in the huge mainland Chinese market if the BBC was not withdrawn. This is despite technology that is capable of blocking BBC World in China, while making it available in other countries they serve.. Currently, BBC World News is broadcasted in India and other 150 countries.
Management team
- Laureen Ong, Chief Operating Officer for Star TV Asia.
- Ward Platt, President of FIC.
- Jagdish Kumar, Chief Operating Officer for Star India.
- Uday Shankar, Chief Executive Officer of Star India.
Original Team
- Subash Chandra Goyal, Founder
- Robert Chan, President
- Frances Wong, Chief Financial Officer
- Michael Johnson, Special Advisor to Richard Li
- Alexander B. Zilo, Senior Vice President, Programming
- Steve Moss, Executive Vice President
- George Chan, Head of Advertising Sales
- Craig Ehrlich, Senior Vice President, Distribution
- Peter Schloss, General Counsel
- Kevin McIntyre, Senior Vice President, Distribution
- David Manion, Senior Vice President, Distribution
- Roger Clark, Senior Vice President Network Operations
- Gary Goodchild, Vice President Network
- Phil Braden, Vice President, Broadcast Operations & Engineering
- Darren Childs, MTV & Channel
- John Fernandez, Broadcast Operations Manager
- Bethany Bunnell, Creative Services
List of Channels provided
- STAR Movies - an English language movie channel broadcast to India, Mainland China, Taiwan and Middle East.
- STAR World - popular Indian English language entertainment channel appealing English speaking people in India, the Middle East, the Philippines and Southeast Asia.
- STAR Plus - India's most popular Hindi general entertainment channels. It was one of the five original STAR TV channels when it launched in 1991, and was dedicated to English language entertainment (which then became STAR World).
- STAR Utsav - in Hindi. It shows some of the popular programs from STAR Plus.
- STAR One - Niche Hindi general entertainment channel.
- STAR Gold - Hindi movie channel.
- Vijay - Tamil language general entertainment channel in India.
- STAR News - Hindi news channel.
- STAR Ananda - 24-hour Bengali language news channel in India.
- STAR Majha - Marathi language news channel in India.
- STAR Jalsha - Bengali general entertainment channel.
- STAR Pravah - Marathi language general entertainment channel in India.
- Channel - a music video channel. There are local versions of Channel in India, Mainland China, Taiwan, Philippines, Thailand and Australia.
- ESPN - broadcast by ESPN STAR Sports (ESS), a Joint Venture with ESPN Inc.
- STAR Sports - a sports channel which is the evolution of Prime Sports, devoted to different sporting events, such as cricket, auto racing, golf, and many more. Also broadcast by ESPN STAR Sports.
- STAR Cricket - A sports channel broadcast by ESS, consisting of full cricket programming.
- SBS-ESPN - a Joint Venture between ESS and Seoul Broadcasting System.
- Asianet - Malayalam Indian general entertainment channel.
- Asianet Plus - Malayalam Indian general entertainment channel.
- Asianet Sitara - Telugu Indian general entertainment channel.
- Asianet Suvarna - Kannada Indian general entertainment channel.
- ESPNews Asia - A 24 hour sports news channel.
- National Geographic Channel
- Nat Geo Adventure - 24-hour adventure programming, formerly known as A1.
- Nat Geo Wild - This channel is available in Singapore, Hong Kong, Middle East, Taiwan, Thailand, Indonesia, India and Sri Lanka.
- National Geographic Channel HD - Available in Singapore, Hong Kong, Vietnam, India, Taiwan and Malaysia only.
- Fox Crime - is the first and only 24-hour factual and fictional entertainment television channel dedicated to crime, investigation and mystery. Available in Singapore, Hong Kong, Vietnam, the Philippines, Indonesia, Thailand, Japan, Taiwan, India and Sri Lanka. Soon to be available in Malaysia, Middle East and South Korea.
- Fox History & Entertainment
- FX - a 24-hour channel offering a broad mix programming targeted at male audiences including comedy, action sports, drama series, reality shows, cars and swimsuit model programs. Available in Singapore, Hong Kong, Thailand, Vietnam, the Philippines, Japan, Taiwan, South Korea, India, Indonesia and Malaysia only.
Former Channels
- VIVA Cinema - STAR's Filipino movie channel, a joint venture with VIVA Entertainment, launched on 6 May 1996. This channel was terminated in July 2003.
- BBC World News, the former BBC World News Service, and one of the original STAR TV channels when it launched in 1991
- MTV Southeast Asia - music channel and one of the original STAR TV channels when it launched in 1991; but it ended its affiliation in 1994 to broadcast separate ways & it was replaced by Channel in May 1994.
- Prime Sports - the old name of STAR Sports, and one of the first five STAR TV channels
- Film Indonesia - A 24-hour Indonesian language Movie Channel.
- STAR Plus Japan - A 24-hour Japanese Entertainment Channel.
- TechTV - A 24-hour Computer Channel. Formerly seen in Middle East via STAR Select.
- EL TV - A 24-hour Hindi Entertainment Channel. EL TV ended its relationship with STAR in 1999.
- Zee TV - A current 24-hour Hindi Entertainment Channel. Zee ended its relationship with STAR in 1999.
- Zee Cinema - A current 24-hour Hindi Movie Channel. Zee ended its relationship with STAR in 1999.
- CNBC Asia - Business News Channel launched in 1996, This channel terminated within 2006 replacing CNBC Europe. Formerly Available in the Middle East via STAR Select.
- CNBC Europe - Business News channel, formerly available on STAR Select in the Middle East. This channel was terminated on 31 March 2007.
- The History Channel - 24 hour History and Biography channel in India. This channel was relaunched as Fox History and Entertainment channel in November 2008.
- Jetix - Kids channel, formerly available on STAR Select in the Middle East. This channel was terminated on 30 November 2008.
- Fox Sports - a sports channel, available on STAR Select in the Middle East. This channel was terminated on 31 December 2008.
- Channel V Korea - a music channel, the South Korean affiliate of Channel launched on June 16, 2001. The channel is 67% owned by DoReMi Media. However the channel was temporary shutdown on December 31, 2008.
- Fox News Channel.
- Sky News
- Granada TV - British entertainment from Granada now only available on Star Select in the Middle East, dropped from the line-up in the rest of Asia in 2002. Formerly known as Granada UKTV.
- MBC-ESPN - a Joint Venture between ESS and Munhwa Broadcasting Corporation.
See also
Footnotes
- http://www.guardian.co.uk/commentisfree/2008/apr/22/chinathemedia.rupertmurdoch
- Announcing The P.u.-litzer Prizes For 1994
- BBC News | ASIA-PACIFIC | China lets in BBC TV
- Star-TV (Hong Kong)
- STAR Unveils STAR JOLSHA, the newest Bengali General Entertainment Channel in India retrieved via www.startv.com 08-28-2008
-
- Asianet News-Malayalam Indian news channel
- Viva Cinema, Phoenix TV and Zee Cinema Launched Since May 1996 retrieved via www.newscorp.com 03-20-2009
- STAR Plus Japan launched retrieved via www.newscorp.com 03-20-2009
References
External links
- Official Site (STAR TV US)
- Official Site (STAR TV HK)
- Official Site (STAR TV Taiwan)
- Official Site (STAR TV India)
- Official Site (STAR TV Middle East)
- Official Site (STAR TV UK)
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