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Travelocity is an online travel agency. Travelocity was created in 1996 as a venture of Sabre Holdings, and run by long-time Sabre executive Terrell B. Jones.
As one of the pioneers of web-based disintermediation, Travelocity was the first website that allowed consumers themselves (acting without the help of a travel agent or broker) not only to access SABRE fare and schedule information, but also to reserve, book, and purchase tickets.
In 2002, with Travelocity's fortunes suffering from competition including Microsoft's Expedia and from Orbitz, Sabre bought all of the outstanding shares in Travelocity. Jones left the company shortly afterward.
Travelocity's web-marketing efforts have been the subject of criticism, with some users annoyed by Travelocity's use of popup windows in their advertising.