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Travelocity is an online travel agency. Travelocity was created in 1996 as a subsidiary of Sabre Holdings, and run by long-time Sabre executive Terrell B. Jones.
As one of the pioneers of web-based disintermediation, Travelocity was the first website that allowed consumers themselves (acting without the help of a travel agent or broker) not only to access Sabre's fare and schedule information, but also to reserve, book, and purchase tickets.
In 2000 Sabre negociated a merger of Travelocity with another early web travel company, Preview Travel. The resulting company was independantly quoted on the NASDAQ exchange, with Sabre continuing to own around 70% of the combined company's stock. In 2002, with Travelocity's fortunes suffering from competition including Microsoft's Expedia and from Orbitz, Sabre bought all of the outstanding shares in Travelocity and remerged the business into Sabre as a subsidiary. Jones left the company shortly afterward.
Travelocity's web-marketing efforts have been the subject of criticism, with some users annoyed by Travelocity's use of popup windows in their advertising.