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| Company type | Private |
|---|---|
| Industry | Direct Selling, perfume |
| Founded | 1975 |
| Headquarters | Chamblee, Georgia |
| Website | scenturacreations.com |
Scentura also known as Scentura Creations is a perfume direct sales supplier operating in the city of Chamblee, Georgia, within the Atlanta metropolitan area. The company manufactures inexpensive renditions of designer fragrances.
History
Larry Hahn is the founder of Scentura Creations. The company itself began in 1975 as W.M. Industries Inc. (WMI). WMI was a direct selling business which sold products such as luggage, toys and perfume.
In a 1984 motivation film, Hahn described his early experience:
Fifteen years ago I slept in my car, and I had no finances, I had no education, and I just said one day, if I could hook myself to the proper vehicle to get a break in life and make some money, I would help other people.
In 1975, with loans from friends, Hahn purchased his first product: 31-piece sets of bakeware. For several years Hahn trained new recruits himself. By the 1980s there were thousands of distributors.
Court Cases
In 1999 Scentura Creations, Inc sued Daniel J. Long, a former distributor, for $31,236.44, the cost of perfume which had been delivered to distributors recruited by Long. In 2001, the Illinois Appellate Court ruled that the contract between Scentura and Long was a "pyramid sales scheme", violated the Illinois Consumer Fraud Act and was unenforceable in the state of Illinois. The appellate court ruled that Long was not liable for products in the possession of other distributors.
References
- "Scentura Creations, Inc. vs. Daniel J. Long". Appellate Court of Illinois Second District. Retrieved 2006-01-10.