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Oddcast is an online marketing company that was found in 1999, and whose works have been seen by hundreds of millions of people.
Accomplishments
- For McDonald's in Europe, they created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.
- They have worked with CareerBuilder to create Monk-e-mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent thus far.
- Ford's Theme Song-a-tron
- Tide's Talking Stain
- Volkswagen's Babymaker.
References
- http://oddcast.com/about/
- http://www.nytimes.com/2010/02/09/business/media/08adnewsletter1.html
- http://www.nytimes.com/2011/01/14/business/media/14adco.html?_r=2&ref=media