Discovery Channel Tamil - Misplaced Pages

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Discovery Channel Tamil
Programming
Country	India
Network	Discovery Networks
Language(s)	Tamil
Ownership
Owner	Discovery Communications

Discovery Channel Tamil an Indian Edutainmental Tamil Channel. Before Discovery Channel Tamil, Discovery used multiple audio feed on the Discovery Channel like user can switch audieos between English, Hindi, Telugu, Bangla and Tamil. The problem before with Discovery in Tamil audio feed is, it still had English on video feed and the ads are still in English and Hindi catering to the bigger market. Discovery found that with local advertising they could cater to local advertisements. This indicates they have good amount of viewership for Discovery in Tamil Nadu, Karaikal, Puduchcheri and South India.

Now the New Discovery Channel Tamil is available in most areas in Tamil Nadu. But had negative impact on the DTH segment. Now DTH Networks had removed the Tamil audio feed from the original Discovery Channel. So the DTH like Tatasky does not have Tamil discovery in both forms. Dish TV, being one of the major DTH platforms, will drive Discovery Channel Tamil’s reach to viewers throughout India, especially catering to Tamil population in Northern India. It will be available on channel no. 929 on Dish TV. Probably other DTH like Airtel, Astro, Big TV, Sun Direct, Tatasky, Videocon may add this channel soon for their audience.

Already available across all analogue homes, Discovery Channel Tamil is one of the most widely distributed channels in Tamil Nadu reaching over 10 million subscribers. With its availability on Dish TV, the channel expands its penetration in India targeting Tamil speaking viewers around the country.

Discovery Networks Asia-Pacific SVP and GM for South Asia Rahul Johri said, “Discovery Channel Tamil has received tremendous response from the Tamil speaking viewers for its attractive look, engaging and unmatched content. The availability of the channel now on Dish TV demonstrates our commitment to reach viewers around the country and offer them enhancedd viewing experience”

Nearly one year of its launch, Discovery Channel Tamil, the standalone channel for Tamil Nadu market continues to grow ratings month-on-month. Adorning a unique look, Discovery Channel Tamil is a customized product offering for Tamil viewers. The 24-hour factual entertainment channel has programmes scheduled as per Tamil audience tastes and preferences.

Dish TV COO Salil Kapoor said, “Dish TV being the pioneer and industry leader with many first in the industry, is proud to provide content in regional language. The latest in this is addition of Discovery Channel Tamil on Dish TV platform to our subscribers. The launch of Discovery Channel Tamil will provide us with a perfect offering which will help us serve and feed our Tamil customers in a better way, giving them an insight of the unseen world and discover the creation in the local language. Dish TV has been a trend setter in offering its viewers the best content, service and quality”

With a dedicated audience for its content, Discovery Channel Tamil attracts strong viewership from across all age groups, genders and geographies. The channel feature programmes across various genres – adventure, survival, science, engineering, natural history, investigation, technology - which will be scheduled as per Tamil viewers’ preference. Some of the popular programmes on the channel are: Destroyed in Seconds, Swords and World’s Toughest Trucker.

Beginning July, the channel has also launched a dedicated one hour time band ‘Women’s Hour’ at 7 pm for the women audience.

It also focus to show Tamil cultural and India related shows, such as Revealed: The Making of Ra.One. K. Jeshi writes “Revealed: The Making of Ra.One”, a one-hour episode on Discovery Channel Tamil, gives viewers a behind-the-scenes look into the film. The Channel may also available on DTH services of Malaysia, Singapore, Sri Lanka, Canada, UK and USA Soon, where there is significant Tamil Population.

References

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