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It has been suggested that this article be merged into Discovery_Channel#South-East_Asia. (Discuss) Proposed since September 2012. |
Country | India |
---|---|
Network | Discovery Networks |
Programming | |
Language(s) | Tamil |
Ownership | |
Owner | Discovery Communications |
Discovery Channel Tamil an Indian Edutainmental Tamil Channel. Before Discovery Channel Tamil, Discovery used multiple audio feed on the Discovery Channel like user can switch audieos between English, Hindi, Telugu, Bangla and Tamil. The problem before with Discovery in Tamil audio feed is, it still had English on video feed and the ads are still in English and Hindi catering to the bigger market. Discovery found that with local advertising they could cater to local advertisements. This indicates they have good amount of viewership for Discovery in Tamil Nadu, Karaikal, Puduchcheri and South India.
References
- http://www.indianexpress.com/news/discovery-networks-to-launch-24hour-tamil-c/829828/
- http://articles.timesofindia.indiatimes.com/2011-08-15/news-interviews/29888944_1_tamil-nadu-rahul-johri-viewers
- http://www.medianewsline.com/news/118/ARTICLE/9508/2012-07-19.html
- http://www.thehindu.com/arts/radio-and-tv/article3251164.ece?css=print