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Moshi Monsters

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2007 video game
Moshi Monsters
[REDACTED] Moshi Monsters logo
Developer(s)Mind Candy
Platform(s)Online
ReleaseApril 2007

Moshi Monsters is an website aimed at children any age with over 80 million registered users in 150 territories worldwide. Children choose from one of six virtual pet monsters (Divalo, Luvli, Katsuma, Poppet, Zommer and Furi) that they can create, name and nurture for. Once their pet has been customized, players can navigate their way around Monstro City, take daily puzzle challenges to earn ‘Rox’ (virtual currency); play games; personalize their room and communicate with friends in a safe environment.

Following its online success, Moshi Monsters has expanded commercially with physical products, including toys, Moshi Monsters Magazine (the number-one selling kids' magazine in the UK), a best-selling DS video game, a music album, books, membership cards, Bath soap, Chocolate calendars, trading cards and figures of many Moshlings. In December 2012, 8 Moshi Monster toys were given in McDonald's Happy Meals in the United States and Canada.

Development

The game was developed in 2007 by entertainment company Mind Candy and launched in April 2008. As of December 2009, there were 10 million players registered. In March 2010, Mind Candy announced that there were 15 million users and by September 2010 that number had surpassed 25 million. In June 2011 it was announced that there were 50 million users.

Membership

Users can purchase membership to unlock new features unavailable to free accounts.

Music

In March 2012, Mind Candy confirmed a major partnership deal with Sony Music. The deal followed the recent launch of Mind Candy’s own music label, Moshi Monsters Music. The deal will see Sony Music handle the distribution aspects of Moshi Monsters' music releases, starting with the debut album Moshi Monsters, Music Rox! Jason Perry, formerly with the UK rock band A and head of Moshi Music, is driving the new album.

Discography

Albums

Title Album details Peak chart positions
AUS
 IRE
 UK
Music Rox! 31 4 4


References

  1. How To Get 60 Million Users Without Using Any Social Media - Business Insider
  2. http://www.moshimonsters.com/parents
  3. ABC Figures Reveal Moshi Monsters Magazine is the Best Selling Children's Magazine in the UK - Bloomberg
  4. Moshi Monsters video game breaks chart record | Toy Industry | News by ToyNews
  5. "Win a Family Supply of Moshi Monster Shapes". Female First: Celebrity Gossip and Lifestyle Magazine. Retrieved 2012-07-19.
  6. (May 2, 2008). "Online World Atlas: Moshi Monsters – Pt. 1, Overview", Worlds in Motion. Retrieved October 23, 2010.
  7. (December 4, 2009). "Millions and millions of big monsters", The Independent. Retrieved February 20, 2010.
  8. Yiannopoulos, Milo (September 8, 2010). "Moshi Monsters is leading the way on child safety", The Daily Telegraph. Retrieved October 23, 2010.
  9. Barnett, Emma (June 7, 2011). "Moshi Monsters hits 50 million members", The Daily Telegraph. Retrieved June 7, 2011.
  10. Music Week March 2012
  11. "Moshi Monsters - Australian Charts". australian-charts.com/ Hung Medien.
  12. "Moshi Monsters - Irish Charts". irish-charts.com/ Hung Medien.
  13. Peak positions for albums on the UK Albums Chart:

External links

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