This is an old revision of this page, as edited by Elaqueate (talk | contribs) at 00:52, 18 December 2014 (Removing lawsuit until it can be policy-compliant sourced. This involves a BLP, so i t just needs better sourcing than a company blog, self-published sources, or primary court documents. It needs a bona fide independent reliable source). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Revision as of 00:52, 18 December 2014 by Elaqueate (talk | contribs) (Removing lawsuit until it can be policy-compliant sourced. This involves a BLP, so i t just needs better sourcing than a company blog, self-published sources, or primary court documents. It needs a bona fide independent reliable source)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
 | |
| Industry | Internet safety |
|---|---|
| Founded | July 2006 |
| Headquarters | Helsinki, Finland |
| Website | www.mywot.com |
WOT Services, Ltd is a Finnish company that runs the partly crowdsourced Internet website reputation rating tool Web of Trust (WOT). The installed WOT browser add-on shows its users the reputations of websites, which are calculated through a combination of user ratings and data from other sources.
History
WOT was founded in 2006 by Sami Tolvanen and Timo Ala-Kleemola, who wrote the WOT software as post-graduates at the Tampere University of Technology in Finland. They launched the service officially in 2007, with serial entrepreneur and angel investor Esa Suurio as CEO. In November 2009 Suurio moved on to his next endeavor.
The company has partnered with Facebook, hpHosts, LegitScript, Mail.ru, Panda Security, Phishtank, GlobalSign and TRUSTe.
WOT's services
The WOT browser add-on does two things: (1) it sends user ratings to the WOT site, and (2) it displays the computed results via color-coded icons in the user's browser tool-bar and next to external links on the pages of leading search engines, email services and social network sites. The add-on source code is public.
The program software at WOT headquarters is not public. According to the company information it is designed to compute the measure of trust the rating users have in websites, enhanced with data from a number of third-party sources. The user rating system claims to be meritocratic; the weight of ratings are algorithmically calculated for each user individually.
To generate revenue WOT licenses the use of its reputation database to other businesses.
Reviews
The rating tool has received several reviews in the press.
See also
References
- "Facebook Security - Keeping You Safe from Scams and Spam". 12 May 2011. Retrieved 31 May 2014.
- "Donna's SecurityFlash - Web of Trust (WOT) is now using hpHOSTS database". 6 July 2008. Retrieved 31 May 2014.
- "LegitScript Blog - LegitScript, Web of Trust announce partnership". 13 May 2010. Retrieved 31 May 2014.
- "Mail.Ru Group Launches New Browser Featuring Web of Trust Safe-Surfing Technology" (Press release). Rocket Science PR. 8 August 2012.
- Schaffhauser, Dian (11 August 2009). "The Journal - Panda Security, Against Intuition Offer Free 'Web of Trust' Browser Addon". Retrieved 31 May 2014.
- "Friends of PhishTank". Retrieved 31 May 2014.
- "GlobalSign - GlobalSign Partners with Web of Trust to Provide Reputation Data in the Website Passport". 15 March 2012. Retrieved 31 May 2014.
- Rubenking, Neil J. "PC Magazine - Web of Trust Review and Rating". Retrieved 17 May 2011.
- "Mashable - Web of Trust is the Robert De Niro of Reputation Sites". Retrieved 4 December 2007.