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For the cryptography term, see Web of trust.
WOT Services, Ltd.
IndustryInternet safety
FoundedJuly 2006
HeadquartersHelsinki, Finland
Websitewww.mywot.com

WOT Services, Ltd is a Finnish company that runs the partly crowdsourced Internet website reputation rating tool Web of Trust (WOT). The installed WOT browser add-on shows its users the reputations of websites, which are calculated through a combination of user ratings and data from other sources. To generate revenue WOT licenses the use of its reputation database to other businesses.

History

WOT was founded in 2006 by Sami Tolvanen and Timo Ala-Kleemola, who wrote the WOT software as post-graduates at the Tampere University of Technology in Finland. They launched the service officially in 2007, with serial entrepreneur and angel investor Esa Suurio as CEO. In November 2009 Suurio moved on to his next endeavor.

In 2009 MySQL founder Michael Widenius invested in WOT and became a member of the board of directors.

In November 2013 the company issued a press release to announce the add-on was downloaded a 100 million times.

The company has partnered with Facebook, hpHosts, LegitScript, Mail.ru, Panda Security, Phishtank, GlobalSign and TRUSTe.

The rating tool

The WOT browser add-on does two things: (1) it sends user ratings to the WOT site, and (2) it displays the computed results via color-coded icons in the user's browser tool-bar and next to external links on the pages of leading search engines, email services and social network sites. The add-on source code is public.

According to the company information their program software is designed to compute the measure of trust the rating users have in websites, enhanced with data from a number of third-party sources. The user rating system claims to be meritocratic; the weight of ratings are algorithmically calculated for each user individually.

Reviews

The rating tool has received several reviews in the press.

See also

References

  1. Modine, Austin (17 February 2009). "The Register - MySQL daddy juices Finnish security firm". Retrieved 21 December 2014.
  2. Widenius, Michael (16 February 2009). "Monty says - Life goes on and making the internet more secure with Web of Trust (WOT)". Retrieved 21 December 2014.
  3. "PRWeb - Web of Trust Hits 100 Million Downloads Milestone" (Press release). 13 November 2013. Retrieved 21 December 2014.
  4. "Facebook Security - Keeping You Safe from Scams and Spam". 12 May 2011. Retrieved 31 May 2014.
  5. "Donna's SecurityFlash - Web of Trust (WOT) is now using hpHOSTS database". 6 July 2008. Retrieved 31 May 2014.
  6. "LegitScript Blog - LegitScript, Web of Trust announce partnership". 13 May 2010. Retrieved 31 May 2014.
  7. "Mail.Ru Group Launches New Browser Featuring Web of Trust Safe-Surfing Technology" (Press release). Rocket Science PR. 8 August 2012.
  8. Schaffhauser, Dian (11 August 2009). "The Journal - Panda Security, Against Intuition Offer Free 'Web of Trust' Browser Addon". Retrieved 31 May 2014.
  9. "Friends of PhishTank". Retrieved 31 May 2014.
  10. "GlobalSign - GlobalSign Partners with Web of Trust to Provide Reputation Data in the Website Passport". 15 March 2012. Retrieved 18 December 2014.
  11. Rubenking, Neil J. "PC Magazine - Web of Trust Review and Rating". Retrieved 17 May 2011.
  12. "Mashable - Web of Trust is the Robert De Niro of Reputation Sites". Retrieved 4 December 2007.
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