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| birth_place = | residence = Portsmouth, Hampshire, England | death_dateq = | death_place = | nationality = English | other_names = Stampy Cat, Stampylonghead, Stampylongnose, Stampy | known_for = YouTube, Minecraft videos, Gaming | years_active = 2006 – present | occupation = YouTuber, gaming commentator, actor, voice actor | website = YouTube }} Joseph Garrett is an English YouTube commentator who posts videos about the game Minecraft as the character Stampy Cat. In 2014, Garrett's was one of the ten most watched YouTube channels in the world, with more views than Justin Bieber and One Direction.
The channel is aimed at children, and his audience is largely 6– to 14–year-olds. As the character of Stampy Cat, an orange cat, Garrett tells stories within Minecraft, as well as giving viewers ideas for activities to pursue with their friends. Garrett describes the character as "a bigger, brighter, better version" of himself. He receives correspondence from his viewers and thinks they see him as a friend, rather than "a presenter in a studio". Other characters in the videos include iBallisticSquid, played by Garrett's friend David Spencer.
Garrett studied video production at university and initially intended to be a games journalist. His early YouTube work consisted of "Let's Play" videos which he made for his own amusement. When he noticed that his primary audience was children, he reoriented his work to be family-friendly. When the videos became popular, Garrett left his job as a barman to focus on producing the content full-time.
In April 2014, Garrett launched a spinoff educational YouTube channel in collaboration with Maker Studios. The series, Wonder Quest, is scripted, professionally produced, and designed so that it can be used in classrooms. Garrett has also been attached to a Minecraft film.
References
- ^ Precey, Matt (7 March 2014). "Minecraft gamer's YouTube hit 'more popular than Bieber". BBC News. Retrieved 9 November 2014.
- ^ Stampy on why his Minecraft tutorials have YouTubers gripped. BBC Breakfast. 7 March 2014. Retrieved 9 November 2014.
- Lewsey, Karen (6 March 2014). "Man earns £236k a month - through playing Minecraft on YouTube!". Reveal.co.uk. Retrieved 9 November 2014.
- ^ Burrell, Ian (1 January 2015). "Stampy Cat: Joseph Garrett's cartoon from Minecraft that is bigger than Justin Bieber – and has just been linked to Disney". The Independent. Retrieved 4 January 2015.
- ^ Dredge, Stuart (9 April 2014). "YouTube star Stampylonghead launching new education channel". The Guardian. Retrieved 9 November 2014.
- Stretch, Euan (5 March 2014). "Bedroom gamer's YouTube videos get 170 million hits and earn him a FORTUNE". The Mirror. Retrieved 9 November 2014.