This is an old revision of this page, as edited by Fyddlestix (talk | contribs) at 13:18, 27 May 2015 (Reverted 1 good faith edit by 14.192.215.90 using STiki). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Revision as of 13:18, 27 May 2015 by Fyddlestix (talk | contribs) (Reverted 1 good faith edit by 14.192.215.90 using STiki)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) For other uses, see Bonia (disambiguation). | This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources. Find sources: "Bonia" fashion – news · newspapers · books · scholar · JSTOR (September 2010) (Learn how and when to remove this message) |
| Company type | Fashion Company |
|---|---|
| Traded as | (MYX: 9288) |
| Industry | Fashion |
| Founded | 1974 |
| Founder | Chiang Sang Sem |
| Headquarters | Kuala Lumpur, Malaysia |
| Key people | S.S.Chiang |
| Revenue |  MYR 470 million (2011) |
| Net income | MYR 45 million (2011) |
| Number of employees | 833 |
| Parent | Bonia Group |
| Website | http://www.bonia.com |
Established since 1974, BONIA, the international luxury brand and leather expert, has created a trademark legend in the fashion industry, achieving numerous milestones among the many accolades it receives. BONIA, the Italian inspiration, has been building its identity consistently and constantly as well as earned its prestige by highlighting the three principals of its brand at all time- that’s Modern, Elegant and Contemporary.
Being an expert of leather, BONIA offers wide range of leather goods including leather handbags, footwear and accessories for both ladies and gentlemen as well as other non-leather fashion item such as men’s apparels. As an international luxury brand, BONIA landed over 70 boutiques and 100 sales outlets all around the world: Malaysia, Singapore, Thailand, Cambodia, Vietnam, Myanmar, Indonesia, Japan, Taiwan, Kuwait and Saudi Arabia.
History
1977
The Group Executive Chairman was inspired by the artwork of Giambologna, a 16th century sculptor during his visit to Leather Trade Fair in Bologna, Italy; and thus, the name of BONIA has been registered after his inspiration.
1978
BONIA entered to the Malaysia market.
1980
BONIA took the position of fashion market leader in both Singapore and Malaysia with its aggressive series of advertisements and promotion exercises.
1981
BONIA opened its first boutique in Singapore.
1988
BONIA opened its first boutique in Malaysia.
1990
BONIA expanded its market to Brunei, Indonesia, Hong Kong and Taiwan.
1992
BONIA released the UOMO menswear, timepieces and eyewear.
1998
BONIA opened its first boutique in Kuala Lumpur International Airport (KLIA).
2000
BONIA expanded its market to Vietnam and Japan.
2002
BONIA collaborated with Studio Pelletteria Alessandra of Italy.
2003
BONIA expanded its market to Thailand.
2004
The brand opened its first natural concept boutique, BONIA NATURAL on 8th September 2004.
2005
BONIA expanded its market to Saudi Arabia.
2007
BONIA expanded its market to China.
2009
BONIA landed its boutique in Damascus and Aleppo, Syria.
2010
The brand launched the eco-friendly handbags, Brianna collection on July 2010.
2011
BONIA launched its first fragrance, BONIA Pour HOMME and BONIA Pour FEMME on April 2011. On 1st June 2011, BONIA launched its Facebook Fan Page. Without stopping its expansion, BONIA opened its first boutique in Grand Indonesia Shopping Town, West Mall, and Jakarta on July 2011 and released its new luggage collection during BONIA Travel to Paris road show on the same month.
2012
The brand opened its first boutique in Crescent Mall, Ho Chi Minh City at the beginning of 2012 before launching its another first boutique in Hanoi, Vietnam on June 2012 and also Surabaya, Indonesia on July 2012. On November 2012, BONIA launched its Special Edition: The Sonia Bag Customisation Service in Pavilion, Kuala Lumpur as well as Terminal 2, Singapore.
2013
The brand registered in Instagram, @boniafashion on April 2013. On the next month, BONIA announced its first international brand ambassador, Sonia Sui, before launching its first Pop-up Store in Singapore. On December, BONIA opened another boutique in Trans Studio Mall, Bandung.
2014
BONIA started the year with its boutique opening in Centre Point, Medan. On May 2014, BONIA launched its Customisation Service of Italian Trunk and Special Edition: The Sonia Bag while opening another boutique in Skywalk Shopping Mall, Mandalay. BONIA continued opening its boutique in AEON Mall, Phnom Penh on 8th August 2014 and also in The Gate Mall, Kuwait on 29th September 2014. Before the year ends, BONIA announced its newly employed creative director, Pepe Torres from Spain.
2015
BONIA launched its first event in Indonesia at Kota Kasablanka- the launch of Special Edition: The Sonia Bag Customisation Service.
Store Count
| Location | Store number |
|---|---|
| Brunei | 3 |
| Malaysia | 31 |
| Singapore | 6 |
| Thailand | 7 |
| Indonesia | 15 |
| China | 7 |
| Japan | 26 |
| Syria | 2 |
| Taiwan | 19 |
| Myanmar | 3 |
| Vietnam | 11 |
| Saudi Arabia | 11 |
Bonia Corporation Berhad
From modest beginnings in Singapore in 1974, Bonia Corporation Berhad has grown to be one of Asia’s leading fashion retailers- designing and producing as well as manufacturing and distributing luxury leather goods, accessories, and footwear made with high quality and craftsmanship. With a network of over 1100 sales outlets and 140 standalone boutiques throughout the world including countries such as Singapore, Malaysia, Taiwan, Japan, Vietnam, Thailand, Myanmar, Cambodia, Indonesia, Brunei and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with key partners around the world.
In addition to its flagship fashion label, Bonia Corporation Berhad is also behind successful brands such as Sembonia and Carlo Rino. Besides co-owned the brand Braun Buffel, it also holds the license to distribute international labels such as Valentino Rudy, The Savile Row Company, Enrico Coveri, Santa Barbara Polo & Racquet Club, Renoma Paris, Renoma Café Gallery, Jeep, Austin Reed and Pierre Cardin.
History
1974
The brand was founded in 1974 by S.S. Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.
1994
BONIA Group was listed on the Second Board of Kuala Lumpur Stock Exchange (KLSE), Malaysia on 23rd August 1994.
2007
The group transferred to the Main Board of Bursa Malaysia on 23rd April 2007.
Present: Expansion and Listing
Bonia Group expanded its commercial activities to Indonesia, Hong Kong, Brunei, and Taiwan. The group also actively participated in International Leather Trade Fair in Germany, Italy, Middle East, Hong Kong, and Singapore.
Yearly Fiscal
For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits.
For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than 2011.
For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$ 194.11 million), which increased 9.4% compare to year 2013, when the company's sales were 632.32 million Malaysian Ringgits.
See also
References
- ^ "Bonia Corporation Berhad Company Snapshot". The Winthrop Corporation. Retrieved 26 July 2013.