Misplaced Pages

Mitchum

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

This is an old revision of this page, as edited by 66.41.75.44 (talk) at 18:21, 10 September 2015 (expanded Mitchum Company history, added Bill McNutt as inventor). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Revision as of 18:21, 10 September 2015 by 66.41.75.44 (talk) (expanded Mitchum Company history, added Bill McNutt as inventor)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)

Italic text

This article is about a deodorant. For the actor, see Robert Mitchum.
This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Mitchum" – news · newspapers · books · scholar · JSTOR (November 2007) (Learn how and when to remove this message)

Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It was widely known for its marketing slogan, "So effective you can skip a day". The slogan has been dropped since 2007.

Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties. Originally known as the Paris Toilet Company and then the Golden Peacock Company, the company carried a full line of cosmetics. Bill McNutt is credited with inventing the antiperspirant. Other products launched by Mitchum, include "Esoterica" which helped with removing age spots. Before the company was sold to Revlon, it had existed for two generations and was headquartered in Paris, TN.

All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%. They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control".

External links

Revlon Inc.
Current brands
Defunct brands
Former brands,
under new ownership


Stub icon

This product article is a stub. You can help Misplaced Pages by expanding it.

  1. http://americanhistory.si.edu/collections/search/object/nmah_716460
  2. http://www.ewgrove.com/prhnpic/honors/mcnuttbi.htm
Categories: