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Vū Digital, LLC
File:Vu Digital banner logo.jpg
Company typeAffiliate of CSpire
IndustryVideo Analytics
Founded2013
HeadquartersRidgeland, Mississippi
Key people
  • Hu Meena - CEO
  • Wade Smith - VP, Operations & Development
ProductsVideo-to-Data (V2D)
ServicesVideo Analytics and Metadata extraction
WebsiteVū Digital

Vū Digital, LLC is a technology company founded in 2013 and headquartered in Ridgeland, Mississippi. It is a subsidiary of C Spire, a telecommunications and technology services company.

History

Vū Digital was founded in 2012 and in 2013 launched its first product, a mobile app named "Vū Finder". The application was a web content aggregator with heuristics. The application is defunct.

In May 2015 Vū Digital launched their proprietary Video-to-Data(V2D) product that extracts metadata from video. The service uses predictive analytics, natural language processing, face recognition, object recognition, and audio/image detection to extract transcripts of the audio, time-tagged references to screen text, and appearances of persons or images of interest (such as objects or logos). The company is pitching the product as a way to organize unstructured data within video that could be used for "brand valuation, search engine optimization, personalized video delivery, targeted time ads, and archiving, search, and tagging" to "harness video data that will improve search results, click-through rates and traffic". Vice President of Operations B. Wade Smith suggests that the data can be "used by anyone in the video value chain" such as creators, publishers or marketers. Smith believes that 90% of data will be in video form by 2017. Roger Entner, a telecom industry analyst, remarked that the "practical applications are many" as there is no technology that is capable of organizing unstructured data within video "as easily as this".

References

  1. "Women, Host Neil Patrick Harris Big Winners in Media Exposure During 87th Annual Academy Awards Program". Business Wire. 3 March 2013.
  2. "Ridgeland Based Vu Digital Gives Media Content Websites a Personal Touch". Mississippi Business Journal. 2 August 2013.
  3. "Vu Digital Review". News Watch. 13 January 2014.
  4. ^ "Vu Digital Launches Video-To-Data (V2D), the Only Platform Capable of Converting All Elements of Video Into Searchable, Actionable Data". PRNewswire. 5 May 2015.
  5. ^ "Video-to-data technology will be 'transformative'". The Clarion-Ledger. 7 May 2015.
  6. "Vu Digital Translates Videos Into Structured Data". TechCrunch. 4 May 2015.
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